New Media Advice for Marketers: University of Iowa AMA

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Nick Westergaard

A presentation I gave to the American Marketing Association at the University of Iowa in March of 2011.

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"The Writing on the Wall"
American Marketing Association
University of Iowa | March 6, 2011

Nick Westergaard
Grew up in advertising

Degree in Psychology
& Theatre Arts

Buckle Down

ACT

"The Family Business"

Core Principles Apply

Strategy Execution Analysis

Need New Paths

Mass Comm

Marketing Art/Design

New Media Advice for Marketers: University of Iowa AMA

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