5. Innovatie Cultuuruitingen Agentschap NL
Targets:
- Create open platform for museumtours and artists
- Co-operate with peers and commercial partners
- Create business models
- Embed AR and innovation in organisation
16. Business model
Paid by user :
- Rental (in museum)
- Retail (App shop)
- Freemium (App sales)
- Donations (sms/micropayments)
- Abonnement
Free for user:
- Subsidised or investment
- Sponsoring
- Adverts
- Data sales
17. Roadmap ARtours
AR inside the Stedelijk Museum
Pimp your City!
Museum Hacking
(with Rijksmuseum & van Gogh Museum)
Dutch Museum Congres
Museums & the Web
ISEA 2011 Istanbul