1. AR(t) is Everywhere:
Augmented Reality is here to stay
Mobile Squared Europe
29 September 2010
Hein Wils
(h.wils@stedelijk.nl)
@heinhier

2. Stedelijk Museum

3. Stedelijk Museum

4. Artours project

5. Innovatie Cultuuruitingen Agentschap NL
Targets:
- Create open platform for museumtours and artists
- Co-operate with peers and commercial partners
- Create business models
- Embed AR and innovation in organisation

6. Technique
Augmented reality:
- combines real and virtual
- is interactive in real time
- is registered in 3D

7. Augmented Reality

8. Future

9. Museum as co-innovator

10. Netherlands

12. International

13. New user experience

14. Art decontextualised

16. Business model
Paid by user :
- Rental (in museum)
- Retail (App shop)
- Freemium (App sales)
- Donations (sms/micropayments)
- Abonnement
Free for user:
- Subsidised or investment
- Sponsoring
- Adverts
- Data sales

17. Roadmap ARtours
AR inside the Stedelijk Museum
Pimp your City!
Museum Hacking
(with Rijksmuseum & van Gogh Museum)
Dutch Museum Congres
Museums & the Web
ISEA 2011 Istanbul