1. V55 AGSB Hypermarketing
Management Class
Session 10 Summary
Reminders for Midterms
Tips to Review
Marie Ness R. Cabahug
Session 10: September 23, 2011

2. SUMMARY OUTLINE
Reminders for the Midterms
Class Discussion: Review for the
Upcoming Midterms
2

3. Reminders for the
Midterm Exams
WHAT: Midterm Exam
WHEN: September 30, 2011 @ 6:30pm
WHERE: Room 211, v55 Marketing Classroom
HOW: Questions will be flashed on screen
3

4. Reminders for the
Midterm Exams
GUIDELINES:
1. Review the Chapter Concepts submitted by
the class.
Click this link to access the class assignments:
http://www.facebook.com/topic.php?topic=270&uid=1082
00742563139
4

5. Reminders for the
Midterm Exams
You may also refer to Session 9 Summary to access
the class assignments & class discussion for the
midterms:
http://www.slideshare.net/theresias/summary-of-session-9-
9304506
OR
http://www.slideshare.net/diram28/marketing-management-
class-summary-of-session-9
5

6. Reminders for the
Midterm Exams
GUIDELINES:
2. Aside from the multiple choice type of test,
VCoach might flashed a picture and the class
will determine the concept that represents
the picture.
3. Remember the I love Marketing Model, 18Ps
and the SPADER model.
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7. REVIEW:
Picture and WIN!
Marketing is effective using visual models
Sample Picture and Concept
This picture represents PUBLIC
RELATION (part of Mass Communication)
This picture represents PERSONAL
SELLING(part of Personal Communication)
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8. MODES of communication
Mass Personal
1. Sales Promotion 1. Direct Marketing
2. Advertising 2. Interactive Marketing
3. Public Relations 3. Personal Selling
4. Events and 4. Word of Mouth
Experiences

9. REVIEW: I love Marketing Model
9

10. REVIEW: Mastering Marketing
Concepts
Remember these concepts:
MARKETING is a system of profitability
creating, communicating and delivering
value to satisfy customer’s needs, wants and
demands better than competition
10

11. REVIEW: Mastering Marketing
Concepts
Better to remember with pictures
11

12. REVIEW: Mastering Marketing
Concepts
3 Strategic C’s Key Results:
 Customers  Repeat Sales
 Company  Profits
 Competition  Market Share
12

13. REVIEW: Mastering Marketing
Concepts
GAP = marketing opportunity GAP
APPROACH to MARKETING OPPORTUNITY
SSTP = Size, Segment, Target, Position
ANALYZE = 5 Factors
(Vision, Mission, Goals & Objectives, Business
Portfolio, Strategy)
13

14. REVIEW: Mastering Marketing
Concepts
ANALYZE (cont.)
5 Industry Forces = stop, look &
listen at competition
14

15. REVIEW: Mastering Marketing
Concepts
Click this link to
review the whole
presentation
http://www.slideshare.net/jos
ephdeungria/v47-i-love-
marketing-model-created-by-
prof-bong-de-ungria
15

16. REVIEW: Mastering Marketing
Concepts
And Click this link to
review the I love
marketing model
using the Ateneo
example.
http://www.slideshare.net/jos
ephdeungria/i-love-
marketing-visual-model-20-
with-show-and-tell-examples
16

17. REVIEW: SPADER Model
S = Situation – fact based
P = Problem – major issues
A = Alternatives – choices
D = Decision – choosing the best choices
E = Execution – key plan
R = Review – checkpoints
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18. REVIEW: SPADER Model
Click this link to
review the whole
presentation
http://www.slideshare.net/jos
ephdeungria/v46-lecture-s-p-
a-d-e-c-a-s-e-approach-
explained
18

19. 50 First Dates:
Applying Marketing Concepts in
the movie
Henry Roth = BRAND IMAGE
His actions can be considered in
marketing as the ff:
• Consistency on brand positioning
• Customer satisfaction
• Repeat Sales
• Managing Demands
• Differentiated vs. other brands
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20. V55 AGSB Hypermarketing
Management Class
Session 10 Summary
Reminders for Midterms
Tips to Review
Marie Ness R. Cabahug
Session 10: September 23, 2011