Presentation by Paul McCrudden

The new consumer power: Getting paid for being a customer Paul McCrudden @crudden Game Changers @ Next Conference 2010

#sixweeks Evolution of social media relationships Growth in mobile & location-based services Individuals’ maturing confidence in their online identity New opportunities for consumers to challenge companies + + =

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#sixweeks ,[object Object],“ You will be able to redeem this card at Squat+Gobble as long as you have not been spotted spending any more time with our competitors, you naughty boy.” “ 7. Nut case, an insane person . We thought that the only nuts were on our shelves, but perhaps we are mistaken.” “ Thank you for your email regarding an invoice for work you have done. I have forwarded your email to the payroll department.”

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[object Object],[object Object],[object Object],The power of your data

Find the value in your data “ To tell people - friends, acquaintances, maybe even strangers - a little bit more about you.” Philip Kaplan, Blippy co-founder on Blippy I reckon: You should tell companies more about you.

Unlocking our data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Attention auction

[object Object],[object Object],[object Object],[object Object],Your ROA

Thank you @crudden Please send your invoices to: [email_address] Game Changers @ Next Conference 2010

Presentation by Paul McCrudden

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