Peter Bale's presentation given at news:rewired

1. Zite: Its place in mobile and curation
Peter Bale, VP & General Manager, Digital, CNN International

3. Curation - adding power to our storytelling
Mobile - a fast-growing part of the network
Zite – engineered serendipity and curation
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5. How Zite finds “what’s interesting”
- signals from social, signals of credibility, vetting
- Models content from its source, its meta data,
its semantic meaning to deliver the best selection
- Models “community” or social signals to correlate
the habits of many to deliver relevance to you
- Models “you” looking at what you like, dislike and
interact with to give you more of what want - plus a
little serendipity to create a sense of discovery
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6. Demo of (some) of my pages
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9. Thank you
Peter Bale, VP & General Manager, Digital, CNN International
Email: peter.bale@cnn.com
twitter: @peterbalecnn for work and @peterbale for personal
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