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EPO and the 4 A's
1.
Advocacy Action Awareness Appreciation
2.
Advocacy Action Awareness Appreciation Is
3.
your
4.
audience able
5.
to
6.
discover
7.
you?
8.
Advocacy Action Awareness Appreciation Is
9.
your
10.
audience
11.
able
12.
to
13.
engage
14.
with
15.
you?
16.
Advocacy Action Awareness Appreciation Is
17.
your
18.
audience
19.
able
20.
to
21.
refer
22.
others
23.
to
24.
you?
25.
Advocacy Action Awareness Appreciation Is
26.
your
27.
audience able
28.
to
29.
take
30.
action?
31.
PaidOwned Earned
32.
PaidOwned Earned Channel
33.
which
34.
a
35.
brand
36.
controls
37.
PaidOwned Earned Brand
38.
pays
39.
to
40.
leverage
41.
a
42.
channel
43.
PaidOwned Earned When
44.
the
45.
audience
46.
becomes
47.
the
48.
channel
49.
Paid Owned Earned
50.
Paid Owned Earned Advocacy Action Awareness Appreciation
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