1. Forward Looking Statements
This presentation contains “forward-looking statements” within the meaning of
section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934 (“the ‘34 Act”). Forward-looking statements include
statements that refer to expectations, projections or other characterizations of
future events or circumstances, and are identified by words such as “believe”,
“expect”, “plan”, “will”, “may”, “aim”, “target” and other similar expressions. These
forward-looking statements, which reflect management’s current goals, objectives
and expectations, are necessarily estimates based on the best judgment of the
Company’s senior management. These statements relate to, among other things,
elements needed to remain an industry leader, management’s vision for success,
competitive marketplace advantages, strategic priorities and uses of cash flow.
Achievement of the expressed goals, expectations and objectives is subject to
risks and uncertainties that could cause actual results to differ materially from
those goals, objectives or expectations.
2. Mission Statement
“To create the world’s largest diversified
jewelry design manufacturer through
accretive acquisitions and
consolidation of purchasing,
manufacturing, distribution, marketing
and centralized administration”
3. The Company – Bergio Int.
• Design and manufacture upscale jewelry since 1995.
• Exceptional industry name recognition – Est. 1988
• Became effective 10/08/09 – Trading Oct. 2009
• “Proven” rollup strategy – Closing on 2 LOI
Detail
4. Jewelry Design Manufacturers
• Over 4,000 Jewelry Design Manufacturers (“DM’s)
• DM’s pay cash to manufacture jewelry
• Give 90 to 180 day terms or “Memo” to retail trade
• Constantly in negative cash flow position
• Can not afford to supply larger retail chains
• Can not afford to absorb returns (Memo)
5. Jewelry Retail Trade
Independents
• Mom & Pop stores can no longer compete
• Consolidation by Large Retail Chains
Large Retail Chains
• Squeezing small manufacturers
• Buy on “Memo” (consignment)
• Buyers want fewer & larger suppliers
7. Market Catalysts
Berkshire Hathaway
• May 2007 - Purchased Bel-Oro & Aurafin
• Combined revenues - $500MM
Citigroup, Morgan Stanley, BSMA,
• Recent Investment - $28 million in Gitanjali
Gems
8. • Public Company Transparency
• Reduced Production & Overhead Costs
• Global Manufacturing, Purchasing & Sales
• Diversified Product Line
• Ability to supply Big Box and Retail Chains
• 2 ½ Decades Operating Expertise
9. Management
Berge Abajian – CEO / President
• Visionary
• 30 years industry experience
• President - Armenian Jewelry Association since 2005
• Fluent in five languages
• Previous Board Member of the MJSA & Luxury Trade Show
• Present member of the American Gem Society an elite
organization for the reputable and the high end jewelers
10. Global Market Details
Industry Overview
• $160 Billion global jewelry market
• $ 57 Billion US market.
• Top 10 retailers have 20% of the U.S. market
( Zales, Tiffany, Kay, etc).
• Online jewelry market 3.9% - expected growth 12-15%
• Average ticket for online sales is $200
11. Market Segments
Per Sale Basis
• High End – Above $10K
• Middle High - $5K to $10K
• Middle Low - $1K to $5K
• Low – below $1K
• Internet
• Liquidators