2. WHO IS CARE2?
• Care2 is the largest online action community for
progressives in the world
• Nearly 24 million members
• More than 150,000,000 petition signatures
• Help only the good guys recruit millions of supporters
and donors, and win campaigns
• Have worked with thousands of nonprofits and
campaigns world-wide
3. SOME THINGS YOU PROBABLY ALREADY
KNOW
• 90% of smartphone owners access the same email
account on mobile and desktop. ExactTarget – “The
2012 channel preference survey” (2012)
• Daily we spend 9 minutes on email via a mobile
device, that is 7.6% of the total 119 minutes we use our
phone per day. O2 – “Mobile life report” UK (2013)
• More email is read on mobile than on a desktop
email client. Stats say 47% of email is now opened on a
mobile device Litmus –”Email Analytics” (Aug 2013)
4. AND SOME MORE
• Mobile received the largest percentage of unique clicks (40%), webmail
was a strong second with 35% – Experian “Quarterly Email Benchmark
Study” (Q2 2013)
• 61% of consumers now read at least some of their emails on a mobile
device – Yesmail “Email Compass: The Mobile Effect” (2013)
• 30% of consumers now read their email exclusively on mobile devices
– Yesmail “Email Compass: The Mobile Effect” (2013)
• Only 11.84% of newsletters use responsive design techniques to
optimize their layouts for mobile devices. – Equinux (June 2013)
• 45% of holiday season emails are being opened on mobile – up slightly
from before the season began – Experian – Hot holiday trends (2012)
Source: Email Monday ultimate email statistics overview http://www.emailmonday.com/mobile-email-usage-statistics
12. DID IT WORK?
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Approximately 25% of our traffic comes from mobile
Mobile-friendly email templates for alerts and newsletters
Mobile petition template
Mobile and tablet-friendly site for our Healthy Living and
Causes content
• Redesign significantly increased click through rates and
increased opt-ins from petition signers by 40%
