1. Top Ten Newsletter | 2013
Most popular with mckinsey.com readers
1.Disruptive
technologies: Advances that will transform
life, business, and the global economy
Twelve emerging technologies—including the mobile Internet, autonomous
vehicles, and advanced genomics—have the potential to truly reshape the
world in which we live and work. A related slideshow details each
technology’s economic-value potential. more
2.Big
data: The next frontier for innovation, competition
and productivity
Big data will become a key basis of competition, underpinning new waves of
productivity growth, innovation, and consumer surplus—as long as the right
policies and enablers are in place. The accompanying interactive examines
the state of digital data and the value that can potentially be unlocked. more
3.The
coming era of on-demand marketing
Emerging technologies are poised to personalize the consumer experience
radically—in real time and almost everywhere. It’s not too early to prepare.
more
4.Motivating
people: Getting beyond money
The economic slump offers business leaders a chance to more effectively reward talented employees by
emphasizing nonfinancial motivators rather than bonuses. more
5.The
do-or-die questions boards should ask about technology
Board members should raise nine critical questions when discussing technology strategy with IT and
business managers. more
6.Six
social-media skills every leader needs
Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through
the lens of executives at General Electric, how you and your leaders can keep up. more
7.Mastering
the building blocks of strategy

2. Increase your likelihood of developing effective strategies through an approach that’s thorough, actionoriented, and comfortable with debate and ambiguity. more
8.How
to make a city great
By 2030, 60 percent of the world’s population will live in cities. That could mean great things for
economic growth—if the cities handle their expansion wisely. This report and accompanying video
explore the lessons that business and government leaders can learn from successful cities—and a related
slideshow offers examples from six cities that are seeing encouraging results. more
9.Game
Changers: Five opportunities for US growth and renewal
Five catalysts can reignite the US economy—opportunities in energy, trade, technology, infrastructure,
and talent development can add hundreds of billions of dollars to annual GDP and create millions of new
jobs by 2020. An accompanying animated video runs the numbers on these game changers. more
10.Five
routes to more innovative problem solving
Tricky problems must be shaped before they can be solved. To start that process, and stimulate novel
thinking, leaders should look through multiple lenses. more
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