Issue-Wide Sweeps Creates Engagement • 17 tags appear in advertisements • Cohesive sweeps “remembers” a user’s device for quick multiple entries • Repetition draws the reader through the whole issue • Incentive breeds engagement with sponsors, increasing ad value Summary Page Introduces Campaign • Provides instructions for using and recognizing tags • List of all sponsors featuring tags increases probability of use • Explains incentive of using all tags to increase chances of winning 16 Advertisers Feature Microsoft Tags First Scanned Custom Tag Leads to Entry Form After the initial form submission, the data is “remembered,” and all tags lead directly to branded Thank You pages Thank You Pages Lead to Custom Sponsor Content Contact www.nellymoser.com

1. TM
We turn action codes into mobile engagement on any mobile phone.
Martha Stewart Weddings - Fall 2011
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

2. TM
Issue-Wide Sweeps Creates Engagement
• 17 tags appear in advertisements
• Cohesive sweeps “remembers” a
user’s device for quick multiple
entries
• Repetition draws the reader through
the whole issue
• Incentive breeds engagement with
sponsors, increasing ad value
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2

3. TM
Summary Page Introduces Campaign
• Provides
instructions for
using and
recognizing tags
• List of all sponsors
featuring tags
increases
probability of use
• Explains incentive
of using all tags to
increase chances of
winning
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3

4. TM
16 Advertisers Feature Tags
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4

5. TM
First Scanned Custom Tag Leads to Entry Form
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5

6. TM
Only One Entry Needed for All Sweepstakes
After the initial form submission, the data is “remembered,” and all tags lead
directly to branded Thank You pages
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6

7. TM
Thank You Pages Lead to Custom Sponsor Content
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7

8. TM
We turn action codes into mobile engagement on any mobile phone.
Thank you.
For more information, contact us:
www.nellymoser.com
1-781-645-1515
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515