How Twitter Can Make Your Business Fly

How Twitter
Can Make Your
Business Fly

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

The Story

from click to mortar

November 2009

Now

Wine consumer with a vision

Three businesses

Unknown in wine blogging
community

Ranked in top 25 for traffic, top
10 for engagement and top 5 for
link backs – in the country

0 page views per month

Close to 20,000 page views per
month

0 Facebook fans

5000 Facebook fans

0 Twitter followers

11000 Twitter followers

0 Linkedin Connections

3000 Linkedin Connections

0 YouTube Videos

160 Videos (15,000 views)

0 Blog posts

500 posts


The Story

from click to mortar
•5 Wineries 40 Wines 1 Location
•Co-op business model
•Event facility (3000 sq ft)
•Future expansion
•Voted “Best new biz in 2011”
•Featured in Alaska Airlines
Magazine and on MSNBC.com


The Story from click to mortar
•Author
•Seminar Leader
•Consultant
•Build affordable template based web sites
•Manage businesses online content


Today’s Agenda
Your goals direct your strategy
What the heck is Twitter?
Learning the language?
Follow and be followed
When, what and how often
Twitter ROI
Five Twitter Tools


Your Goals Direct Your Strategy
Vineyards looking for high yield cost efficient fruit are planted much differently than
vineyards that are looking for low yield concentrated, flavorful and more costly fruit.

1.

Monitor and protect brand identity

2.

Connect with industry

3.

Monitor industry mentions and customer sentiment

4.

Share industry information (become a resource)

5.

Build awareness of topic, passion or product

6.

Customer service

7.

Drive traffic to content

8.

Build customer relationships

9.

Build expertise or professional status

10. Monitor competitors
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com

What is Twitter?
140 Character Micro Blog
Twitter is…
Social messaging
News reporting
Social marketing
Conversation

More than 600 million people are on Twitter
2 Billion tweets per week
Real time stream of conversation, brand
awareness, consumer sentiment
A many to many conversation
Instant impact and response


What is Twitter?

Online cocktail party

What is Twitter?

The social consumer…


A Look at twitter.com: Me

Your stats
Tweets,
following,
followers, lists
Images
Similar people

Your profile
Picture
Name
140 character
description
Web site

Your Tweets


A Look at twitter.com: Home

Your timeline
@ mentions
Activity of
people you
follow
Saved searches
Lists you create
Side bar
Who to follow
User profile
details
Trending topics

Tweets from
people you
follow


A Look at twitter.com: Connect

Connect
Interactions
Mentions


A Look at twitter.com: Discover


The Language of Twitter
@ - Mention (main conversation)
DM (Direct Message – private)

RT (Retweet)
# Hashtag
Trending
List
Favorite


The Tweet

140 characters including any URLS and user names.
Can be about anything you want it to be about


The @ Mention / Reply

@username – designates who you want to mention or talk directly to in a
tweet. Starting the tweet with a user name is only visible to the user and any
followers you have in common.
Also known as a mention when people use your username in a tweet

DM – Direct Message – a private tweet to a @follower
@follower must be following you back to send a DM

RT – The retweet

Retweeting is simply forwarding a message
or content along to your followers - sharing
Retweets can be done at Twitter.com using
the Retweet action icon (using this format
does not allow any customization of the
message.)


# Hashtag

Placing # before any word creates an
automatic search stream link for the term
Easy aggregator of information
Assist in following a conference, seminar, or
topic. Multiple users can participate


Favorite

Trends

Lists

What is popular

Manage and group
your followers
See what lists you
appear on.
Find new followers
on others lists

Save any tweet to
reference it later.

Great for coming
back to great
content

Join in the
conversation and get
greater exposure


How to Grow a Following
Follow people of like interests
Use Twitter Search
Try to locate key influencers in your area / field
Don’t follow people who haven’t tweeted in a while
Follow in chunks of 70-100 people
Follow people in the “lists” of influencers
When you follow people you will see their tweets



WeFollow
http://wefollow.com


Twitter Advanced Search
http://search.twitter.com/advanced


Start Tweeting


How to Tweet


How to Tweet
Share posts from others you enjoy –
Retweet

Share content you create
80/20 rule – Share relevant content
before you sell


How to Tweet
If Content is King, Conversation is Queen

Respond when you’re mentioned
Jump in to the conversation
Ask questions
It’s just talking to people


How to Tweet
Questions

Links
Activities / with media is preferred
Pictures
Posts you like
Posts you create
Events / Sales / Offers
Tips for your industry


How to Tweet: Bad Example


How to Tweet: Good Example


How to Tweet

Unlike Facebook, as long as you’re not promoting or selling, tweeting a lot
is usually embraced. Quick bites of information are engaging and add to
the conversation.
10+ times per day (as long as you’re not selling)

Be ENGAGING
Okay to share same info 2-4 times at different times of the day


Five Twitter Tools
 Manageflitter.com


Five Twitter Tools
 Manageflitter


TwitSprout


Five Twitter Tools
TwitSprout http://twitsprout.com


Five Twitter Tools
 ManageFlitter
 TwitSprout
Tweetdeck / Hootsuite


Five Twitter Tools
Tweetdeck.com


Five Twitter Tools
Hootsuite.com


Five Twitter Tools
ManageFlitter
TwitSprout
Tweetadder


Five Twitter Tools

Tweetadder


Five Twitter Tools
 WeFollow.com

TwitSprout

Tweetadder
Tweet Reach


Five Twitter Tools
Tweetreach.com


Contact Info

mayhem@nectarmedia.co
http://nectarmedia.co
http://nectartastingroom.com
Twitter @nectarmedia
Facebook.com/nectarmedia
YouTube.com/nectarmedia

509.869.1572

How Twitter Can Make Your Business Fly

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