Exploring the role of emotions for brands in social media and social web

1. Getting emotional in the age of Social media

2. In the ‘Experience Economy’ emotion is the currency of success

3. as conversations moved from living rooms to Facebook walls http://www.stylehomes.net/living-room-designs-by-tumidei/

4. emotions are on public display like never before http://wefeelfine.org

5. everyone is incentivize to get emotional } friends followers + comments +

6. news no longer just informs but is now the vehicle for sentiments http://tinyurl.com/4tpeqpd

7. Gross National Happiness is a measure of a nation’s prosperity and not the GDP http://tinyurl.com/4cnt6zc

8. So is the world now more Emotional or Social?

9. Search Behaviour for BP Oil Spill because people no longer just chase experiences but are looking to engage http://tinyurl.com/4qdfk2o

10. because the economic value of content is zero, but emotionally they are priceless http://twistori.com

11. Anticipation Annoyance Loath Disapproval Contempt Disgust Anger Boredom Admiration Trust Acceptance Interest Love Joy Share Experience Connect Earn Seek Promote Meet Express Learn Fun Respect Entertain social capital because social web today provides an ecosystem for emotions

12. how you feel? and most importantly it has started to matter,

13. to news reporters http://tinyurl.com/5v7cwj6

14. to marketers http://socialmention.com

15. ...to the world at large http://wefeelfine.org

16. ...to twitter http://tweetfeel.com

17. and to Facebook http://apps.facebook.com/usa_gnh/

18. What does this mean for brands?

19. brands will be viewed through social prism ecological value creation emotional fulfillment social responsibility Humane Honesty Believable Recogni tion Participation Empathy sustainable value Emotional Capital Humane Honesty Believable Empow erment Recogni tion Participation Empathy Emotional Capital

20. followers will influence market standing more than the market share

21. likeability quotient will become a measure of success http://tinyurl.com/23l828o

22. So Brands need to become emotionally rich

23. locate your brand’s emotional sweet spot Consumers are now more aware about how and what they want to feel; identify how your brand can be a facilitator to help users realize the feelings

24. Brands are no longer expected just to deliver on their promise, but to provide tools, platform and importantly the emotional trigger for people to connect, share, engage and create social capital provide the ‘emotional trigger 'for social capital

25. understand that trust is now crowd sourced Brand perceptions are no longer just swayed by an expert’s opinion, but trust in people and brands are increasingly being influenced by how others in the world around view them.

26. Brands should start discovering their midas touch. By 2012, there would be more than 680 million touch mobiles apart from touch pads, Kiosk and TV. Touch in human uplifts mood and encourages togetherness. Brands and organizations needs to get ready to embrace the opportunity when the consumers would reach out to touch them. Embrace the touch

27. …… ..and one more thing,

28. ” “ a feature can always be matched. A claim can always be mimicked. But an emotional sweet spot is something your brand can occupy all by itself. ! Steve McKee

29. Nazim Iqbal UX architect & interactive media consultant Twitter@ nazim_iqbal Web presence: about.me/nazimiqbal Blog: www.semanticsandvisuals.com