āđāļāļ·āđāļāļŦāļēāļāļ°āđāļĢāđāļĄāđāļāļ§āļĢāđāļāļĒāđāļāļĢāđāļŠāļđāđāļŠāļēāļāļēāļĢāļāļ°āđāļāđāļ§āđāļāđāļĨāļ° Social Media āļŦāļāđāļ§āļĒāļāļēāļ: āļāđāļāđāļŠāļāļāļāđāļ...Nawanan Theera-Ampornpunt
āđāļāļ·āđāļāļŦāļēāļāļ°āđāļĢāđāļĄāđāļāļ§āļĢāđāļāļĒāđāļāļĢāđāļŠāļđāđāļŠāļēāļāļēāļĢāļāļ°āđāļāđāļ§āđāļāđāļĨāļ° Social Media āļŦāļāđāļ§āļĒāļāļēāļ: āļāđāļāđāļŠāļāļāļāđāļ...Nawanan Theera-Ampornpunt
2. 22
2003 M.D. (First-Class Honors) (Ramathibodi)
2009 M.S. in Health Informatics (U of MN)
2011 Ph.D. in Health Informatics (U of MN)
âĒ Deputy Executive Director for Informatics (CIO/CMIO)
Chakri Naruebodindra Medical Institute
âĒ Lecturer, Department of Community Medicine
Faculty of Medicine Ramathibodi Hospital
Mahidol University
nawanan.the@mahidol.ac.th
SlideShare.net/Nawanan
http://groups.google.com/group/ThaiHealthIT
Introduction
4. 44
Social Media
âĒ âA group of Internet-based applications that build
on ideological and technological foundations of
Web 2.0, and that allow the creation and
exchange of user-generated contentâ
(Andreas Kaplan & Michael Haenlein)
Kaplan Andreas M., Haenlein Michael (2010). "Users of the world, unite! The
challenges and opportunities of social media". Business Horizons 53 (1). p. 61.
5. 55
Types of Social Media & Examples
âĒ Collaborative projects (Wikipedia)
âĒ Blogs & microblogs (Twitter)
âĒ Social news networking sites (Digg)
âĒ Content communities (YouTube)
âĒ Social networking sites (Facebook)
âĒ Virtual game-worlds (World of Warcraft)
âĒ Virtual social worlds (Second Life)
Kaplan Andreas M., Haenlein Michael (2010). "Users of the world, unite! The
challenges and opportunities of social media". Business Horizons 53 (1). p. 61.
6. 66
Second Life: A Virtual Community
Image source: http://secondlife.com/whatis
7. 77
Some Common Social Media Today
Use of brands, logos, trademarks, or tradenames do not imply endorsement or affiliation
8. 88
The Age of User-Generated Content
Timeâs Person
of the Year 2006:
You
9. 99
Thailand Internet User Profile (2013)
âĒ āļŠāđāļēāļāļąāļāļāļēāļāļāļąāļāļāļēāļāļļāļĢāļāļĢāļĢāļĄ
āļāļēāļāļāļīāđāļĨāđāļāļāļĢāļāļāļīāļāļŠāđ
(āļāļāļāđāļāļēāļĢāļĄāļŦāļēāļāļ)
(āļŠāļāļāļ. āļŦāļĢāļ·āļ ETDA)
http://www.etda.or.th/internetuserprofile2013/TH_InternetUserProfile2013.pdf
17. 1717
Why People Use Social Media?
âĒ To seek & to share information/knowledge
âĒ To seek & to share valued opinion
âĒ To seek & to give friendship/relationship
âĒ To seek & to give mental support, respect, love,
acceptance
âĒ In simplest terms: To âsocializeâ
21. 2121
Why People Use Social Media in Healthcare?
âĒ To seek & to share health information/knowledge
â Information asymmetry in healthcare
â Information could be general or personalized
âĒ To seek & to share health-related valued opinion
âĒ To seek & to give friendship/relationship
âĒ To seek & to give mental support, respect, love,
acceptance during medical journeys
22. 2222
âĒ Richard Davies deBronkart Jr.
âĒ Cancer survivor & blogger
âĒ Found proper cancer treatment
through online social network after
diagnosis
âĒ Activist for participatory medicine &
patient engagement through
information technology
Meet E-Patient Dave
http://www.epatientdave.com/
23. 2323
âĒ Not âElectronicâ Patient
âĒ Engaged
âĒ Equipped
âĒ Empowered
âĒ Educated
âĒ Enlightened
âĒ Etc.
Daveâs E-Patient Definition
From Dr. Danny Sandsâ tutorial presentation at AMIA2013
24. 2424
âĒ Patients as consumers of healthcare &
health information
âĒ Patientâs health literacy
âĒ Patientâs access to health information
âĒ Patient engagement & empowerment
through IT
âĒ Patients as partner in health care
Consumer Health Informatics
25. 2525
Personal Health
Records (PHRs)
accessible by
patients at home
Personal Health Records
âĒ âAn electronic application through which individuals can
access, manage and share their health information, and that
of others for whom they are authorized, in a private, secure,
and confidential environment.â (Markle Foundation, 2003)
Electronic Health Records
(EHRs) in hospitals
26. 2626
âĒ Safe
âĒ Timely
âĒ Effective
âĒ Patient-Centered
âĒ Efficient
âĒ Equitable
Institute of Medicine, Committee on Quality of Health Care in America. Crossing the quality
chasm: a new health system for the 21st century. Washington, DC: National Academy
Press; 2001. 337 p.
High-Quality Care
27. 2727
But then again...There are Risks of Social Media
âĒ Blurring lines between personal & professional
lives
âĒ Work-life balance
âĒ Inappropriate & unprofessional conduct
âĒ Privacy risks
âĒ False/misleading information
33. 3333
Social Media Case Study #4: āļāļđāļŦāļĄāļīāđāļāđāļāļĒāļĢāļđāđāđāļāđāļēāđāļĄāđāļāļķāļāļāļēāļĢāļāđ
Source: Drama-addict.com
Disclaimer (āļāļ.āļāļ§āļāļĢāļĢāļ):
āļāđāļēāđāļŠāļāļāđāļāđāļāļāļĢāļāļĩāļĻāļķāļāļĐāļēāđāļāļ·āđāļāļāļēāļĢāđāļĢāļĩāļĒāļāļĢāļđāđ
āđāļĢāļ·āđāļāļ Social Media āđāļāđāļēāļāļąāđāļ āđāļĄāđāļĄāļĩ
āđāļāļāļāļēāļĨāļāļŦāļĨāļđāđ āļāļđāļŦāļĄāļīāđāļ āļŦāļĢāļ·āļāļāđāļēāđāļŦāđāļāļđāđāđāļ
āđāļŠāļĩāļĒāļŦāļēāļĒ āđāļāļĢāļāđāļāđāļ§āļīāļāļēāļĢāļāļāļēāļāđāļāļāļēāļĢ
āļāđāļēāļāđāļāļ·āđāļāļŦāļē
34. 3434
Social Media Case Study #5: āļĄāļ·āļāđāļāļĢāđāđāļāļĢāđāđāļāļŠāļāđāļĨāļąāļ
http://sport.sanook.com/84101/āļāđāļāļāļāđāļāļĒ-āđāļāđāļāđāļ-āļāļāļĒāļēāļ-āļ.āļāļīāļāļąāļāļĐāđ-āļāļļāļāđāļĨāļāđāļāļĢāļīāļĻāļāļēāđāļŦāđāļāļąāļāļāđāļēāļ§āđāļāļĒāđāļāļĢāđ/
36. 3636
Social Media Case Study #7: āļāļĪāļāļīāļāļĢāļĢāļĄāđāļĄāđāđāļŦāļĄāļēāļ°āļŠāļĄ
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āđāļĢāļ·āđāļāļ Social Media āđāļāđāļēāļāļąāđāļ āđāļĄāđāļĄāļĩ
āđāļāļāļāļēāļĨāļāļŦāļĨāļđāđ āļāļđāļŦāļĄāļīāđāļ āļŦāļĢāļ·āļāļāđāļēāđāļŦāđāļāļđāđāđāļ
āļāļāļāđāļāļĢāđāļ āļŦāļĢāļ·āļāļ§āļīāļāļēāļāļĩāļāđāļāđāļŠāļĩāļĒāļŦāļēāļĒ
āđāļāļĢāļāđāļāđāļ§āļīāļāļēāļĢāļāļāļēāļāđāļāļāļēāļĢāļāđāļēāļāđāļāļ·āđāļāļŦāļē
37. 3737
Social Media Case Study #7: āļāļĪāļāļīāļāļĢāļĢāļĄāđāļĄāđāđāļŦāļĄāļēāļ°āļŠāļĄ
Disclaimer (āļāļ.āļāļ§āļāļĢāļĢāļ):
āļāđāļēāđāļŠāļāļāđāļāđāļāļāļĢāļāļĩāļĻāļķāļāļĐāļēāđāļāļ·āđāļāļāļēāļĢāđāļĢāļĩāļĒāļāļĢāļđāđ
āđāļĢāļ·āđāļāļ Social Media āđāļāđāļēāļāļąāđāļ āđāļĄāđāļĄāļĩ
āđāļāļāļāļēāļĨāļāļŦāļĨāļđāđ āļāļđāļŦāļĄāļīāđāļ āļŦāļĢāļ·āļāļāđāļēāđāļŦāđāļāļđāđāđāļ
āļāļāļāđāļāļĢāđāļ āļŦāļĢāļ·āļāļ§āļīāļāļēāļāļĩāļāđāļāđāļŠāļĩāļĒāļŦāļēāļĒ
āđāļāļĢāļāđāļāđāļ§āļīāļāļēāļĢāļāļāļēāļāđāļāļāļēāļĢāļāđāļēāļāđāļāļ·āđāļāļŦāļē
39. 3939
Social Media Case Study #9: āļĨāļ°āđāļĄāļīāļāļāđāļāļĄāļđāļĨāļāļđāđāļāđāļ§āļĒ
âĒ āļāļĢāļēāļāļāļ āļēāļāļāđāļēāļĒāđāļāļāļāđāļĢāļĒāđāļŠāļĄāļāļāļāļāļāļāļąāļāļāļēāļĢāđāļĄāļ·āļāļ
āļāļ·āđāļāļāļąāļāļāļĩāđāļĄāļēāļĢāļąāļāļāļēāļĢāļĢāļąāļāļĐāļēāđāļāđāļĢāļāļāļĒāļēāļāļēāļĨāđāļŦāđāļāļŦāļāļķāđāļ āđāļ
Line āļāļāļāļāļļāļāļĨāļēāļāļĢāļāļēāļāļāļēāļĢāđāļāļāļĒāđāļāļēāļāļāļĨāļļāđāļĄ āļāļĩāđāđāļĄāđāđāļāđāļĄāļĩ
āļŦāļāđāļēāļāļĩāđāđāļāļāļēāļĢāļĢāļąāļāļĐāļēāļāļđāđāļāđāļ§āļĒāđāļāļĒāļāļĢāļ
40. 4040
Social Media Case Study #10: āļĨāļ°āđāļĄāļīāļāļāđāļāļĄāļđāļĨāļāļđāđāļāđāļ§āļĒ
http://www.prasong.com/āļŠāļ·āđāļāļŠāļēāļĢāļĄāļ§āļĨāļāļ/āđāļāļĒāļŠāļ āļēāļŠāļāļāļāļĢāļīāļĒāļāļĢāļĢāļĄāļŦāļĄāļāļ/
Disclaimer (āļāļ.āļāļ§āļāļĢāļĢāļ):
āļāđāļēāđāļŠāļāļāđāļāđāļāļāļĢāļāļĩāļĻāļķāļāļĐāļēāđāļāļ·āđāļāļāļēāļĢāđāļĢāļĩāļĒāļāļĢāļđāđ
āđāļĢāļ·āđāļāļ Social Media āđāļāđāļēāļāļąāđāļ āđāļĄāđāļĄāļĩ
āđāļāļāļāļēāļĨāļāļŦāļĨāļđāđ āļāļđāļŦāļĄāļīāđāļ āļŦāļĢāļ·āļāļāđāļēāđāļŦāđāļāļđāđāđāļ
āļāļāļāđāļāļĢāđāļ āļŦāļĢāļ·āļāļ§āļīāļāļēāļāļĩāļāđāļāđāļŠāļĩāļĒāļŦāļēāļĒ
āđāļāļĢāļāđāļāđāļ§āļīāļāļēāļĢāļāļāļēāļāđāļāļāļēāļĢāļāđāļēāļāđāļāļ·āđāļāļŦāļē
41. 4141
Social Media Case Study āļŠāļāđ āļĢāđāļāļāđ
http://www.khaosod.co.th/view_newsonline.php?newsid=TVRRd056SXlNelEzTVE9PQ==
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āđāļĢāļ·āđāļāļ Social Media āđāļāđāļēāļāļąāđāļ āđāļĄāđāļĄāļĩ
āđāļāļāļāļēāļĨāļāļŦāļĨāļđāđ āļāļđāļŦāļĄāļīāđāļ āļŦāļĢāļ·āļāļāđāļēāđāļŦāđāļāļđāđāđāļ
āļāļāļāđāļāļĢāđāļ āļŦāļĢāļ·āļāļ§āļīāļāļēāļāļĩāļāđāļāđāļŠāļĩāļĒāļŦāļēāļĒ
āđāļāļĢāļāđāļāđāļ§āļīāļāļēāļĢāļāļāļēāļāđāļāļāļēāļĢāļāđāļēāļāđāļāļ·āđāļāļŦāļē
42. 4242
Social Media Case Study āļŠāļāđ āļĢāđāļāļāđ
http://www.posttoday.com/āļŠāļąāļāļāļĄ/āļŠāļąāļāļāļĄāļāļąāđāļ§āđāļ/310938/āļŠāļāļēāļāļąāļāļĢāļēāļāļēāļāļļāļāļđāļĨāļ§āļāļāļāļāđāļāļĢāđāļ āļēāļāļāļđāđāļāđāļ§āļĒāļāļāļāļīāļŠāļāļīāļāļāļbts
Disclaimer: āļāđāļēāđāļŠāļāļāđāļāđāļ
āļāļĢāļāļĩāļĻāļķāļāļĐāļēāđāļāļ·āđāļāļāļēāļĢāđāļĢāļĩāļĒāļāļĢāļđāđ
āđāļĢāļ·āđāļāļ Social Media
āđāļāđāļēāļāļąāđāļ āđāļĄāđāļĄāļĩāđāļāļāļāļēāļĨāļāļŦāļĨāļđāđ āļāļđ
āļŦāļĄāļīāđāļ āļŦāļĢāļ·āļāļāđāļēāđāļŦāđāļāļđāđāđāļāļāļāļāđāļāļĢ
āđāļ āļŦāļĢāļ·āļāļ§āļīāļāļēāļāļĩāļāđāļāđāļŠāļĩāļĒāļŦāļēāļĒ
āđāļāļĢāļāđāļāđāļ§āļīāļāļēāļĢāļāļāļēāļāđāļāļāļēāļĢ
āļāđāļēāļāđāļāļ·āđāļāļŦāļē
54. 5454
Need for Strong Password Policy
So, two informaticians walk into a
bar...
The bouncer says, "What's the
password."
One says, "Password?"
The bouncer lets them in.
Credits: @RossMartin & AMIA (2012)
55. 5555
Recommended Password Policy
ï§ Length
ï§ 8 characters or more (to slow down brute-force attacks)
ï§ Complexity
ï§ Consists of 3 of 4 categories of characters
ï§Uppercase letters
ï§Lowercase letters
ï§Numbers
ï§Symbols
56. 5656
Recommended Password Policy
ï§ No meaning (âDictionary Attacksâ)
ï§ Not simple patterns (12345678, 11111111)
ï§ Not easy to guess (birthday, family names, etc.)
(to prevent unknown & known persons from
guessing)
57. 5757
Recommended Password Policy
ï§ Expiration
ï§6-8 months
ï§ Different password for each account. Create
variations to help remember. If not possible,
have different sets of accounts for differing
security needs (e.g., bank accounts vs. social
media sites)
Personal opinion. No legal responsibility assumed.
58. 5858
Technique to Remember Passwords
ï§ One easy & secure way: password mnemonic
ï§ Think of a full sentence that you can remember
ï§ Ideally the sentence should have 8 or more words,
with numbers and symbols
ï§ Use first character of each word as password
ï§ Sentence: I love reading all 7 Harry Potter books!
ï§ Password: Ilra7HPb!
ï§ Easy to remember, but hard to guess!
Personal opinion. No legal responsibility assumed.
60. 6060
ï§ Poor grammar
ï§ Lots of typos
ï§ Trying very hard to convince you to open
attachment, click on link, or reply without
enough detail
ï§ May appear to be from known person (rely on
trust & innocence)
Signs of a Phishing Attack
61. 6161
ï§ Donât be too trusting of people
ï§ Always be suspicious & alert
ï§ An e-mail with your friendâs name & info doesnât have to come from
him/her
ï§ Look for signs of phishing attacks
ï§ Donât open attachments unless you expect them
ï§ Scan for viruses before opening attachments
ï§ Donât click links in e-mail. Directly type in browser using known &
trusted URLs
ï§ Especially cautioned if ask for passwords, bank accounts, credit card
numbers, social security numbers, etc.
Ways to Protect against Phishing
82. 8282
āļŠāļĢāļļāļ
âĒ Social media āđāļāđāļ trend āļāļāļāļŠāļąāļāļāļĄāđāļāļāļąāļāļāļļāļāļąāļāļāļĩāđāļāļāļīāđāļŠāļāđāļĄāđāđāļāđ
âĒ Social media āļŠāđāļēāļāļąāļāđāļāļāļĩāļ§āļīāļāļāļĢāļ°āļāđāļēāļ§āļąāļ āđāļāļĢāļēāļ°āđāļāđāļāđāļāļāļēāļŠāđāļ
āļāļēāļĢāđāļāđāļēāļāļķāļāļāđāļāļĄāļđāļĨ āđāļĨāļ°āļāļēāļĢāđāļāđāļēāļŠāļąāļāļāļĄ
âĒ Social media āļŠāđāļēāļāļąāļāđāļāļāļĩāļ§āļīāļāļāļĢāļ°āļāđāļēāļ§āļąāļ āđāļāļĢāļēāļ°āđāļāđāļāļāļ§āļēāļĄāđāļŠāļĩāđāļĒāļ
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83. 8383
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āđāļĨāļ°āļŠāļĢāđāļēāļāļāļ§āļēāļĄāļāļĢāļ°āļŦāļāļąāļāđāļĢāļ·āđāļāļāļāļēāļĢāđāļāđ Social media āļāļĒāđāļēāļ
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âĒ āļāđāļāđāļāļ°āļāđāļēāđāļāļāļēāļĢāđāļāđāļāļēāļ Social Media
â http://www.etda.or.th/etda_website/app/webroot/files/1
/files/Guidelines.pdf
âĒ āđāļāļ§āļāļāļīāļāļąāļāļīāđāļāļāļēāļĢāđāļāđāļāļĢāļīāļāļēāļĢāļŠāļ·āđāļāļŠāļąāļāļāļĄāļāļāļāđāļĨāļāđ
â http://www.etda.or.th/etda_website/content/1191.html
âĒ Thailand Internet User Profile 2013
â http://www.etda.or.th/internetuserprofile2013/TH_Intern
etUserProfile2013.pdf