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Media Kit June
1. TAKING TV TO THE INTERNET! nautanki.tv We are everywhere!!!
2. CONSIDER THIS… 38 million views every day 6 million unique viewers every day A network built on 13,000 widgets across the world 25 channels and a wide, wide variety of content – both Indian and international Numbers validated by JuxtConsult
3. VIDEO ADVERTISING – the next big thing? 83% of the SEC-A audience between ages 16 and 35 in the top 8 cities are online Over 100 million videos are watched in India everyday Web Video viewers will tolerate twice the number of ads – AC Nielsen Research
4. SO WHAT IS nautanki.tv? The world’s first online entertainment broadcast platform Take the world’s premium content and distribute it to anyone who wants to access it
7. Nautanki users can select the content that they would like, using a widget, which is basically a video player
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9. THE ECOSYSTEM – why it’s unique This ecosystem keeps growing Our biggest assets are: The publisher network The repository of content we have We have built both of these up and it is difficult for anyone else to replicate the model
10. THE NETWORK MODEL Nautanki is not a destination-model website (such as YouTube, Hulu, etc) – our website is not the primary destination for our viewers! Our traffic comes from the widget network that hosts Nautanki content This way, we are present on not just one site… But thousands! In this way, we tap the ‘long tail’ of the internet
11. WHAT NAUTANKI CAN OFFER Ability to reach out to a wide audience Perfect for online branding-based promotions Targeting by content, geography & time band Target any city from India and around the world! Drive traffic towards any landing page
12. AND MORE! This is a legal, advertising-supported model Premium content from branded TV channels at a fraction of the cost Brands can sponsor shows outright, or even provide us content
13. A PERFECT PLATFORM TO… Complement TV campaigns Show full-length ads that are too expensive to broadcast on TV Pilot-test new campaigns Have teaser campaigns on the internet which drives viewership to a TV show
14. TARGETING By content – want your brand to be associated with particular content? By geography – target any city or country based on your requirement By time band – if the TG is likely to be active in a certain time band
17. OUR OWN IN-HOUSE CHANNELS Astro | Tarot | Health | Living | Lifestyle Fiction | Humour | Cooking | Travel Short Films | Indie Music | Animation Theater | Reviews | Regional languages
19. Apart from the Long Tail which we primarily target, we’ve also got some big names as our publishers!
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21. THE ZEE-FACEBOOK PROJECT For the first time in India, we streamed the election results live Content from Zee, hosted by Facebook 5 lakh viewers in 3 days 8000 comments Each user spent average of 30 minutes
26. VIEWERS On an average, 38 million viewers daily 44% from India 68% of this is from the top 7 cities 56% from outside India Mainly from NRI dominated countries 36% of this from USA and GB
29. FEATURES OF THE WIDGET Search bar Drop down list of all channels On the nautanki.tv network Scroll bar with episodes in playlist Clickable video ad
31. HOW DOES THE WIDGET WORK? Video starts with the default channel that the publisher has chosen Has all the channels and playlist in the scrollbars Sends IP, context of location and other information real time to the ad server Searchable, dynamic ad and content serving
32. API TECHNOLOGY Allows the user to do much more with his content Not restricted to the Nautanki widget Take our content, do what you like with it!
34. CONTENT CONSUMPTION On average, each session: lasts 25-30 minutes has 8 videos consumed Non-default channel views: 40% Which means that 40% of the time, people search for content on their own
35. So people are without doubt watching content intently and interacting with the widget!
39. REPORTING View is defined as a full ad view + 60% of content view Real-time reporting done by the server, tags sent from the widget which is live Helps you track where every rupee you put in is going
41. POTENTIAL ASSOCIATIONS Advertising on the network Premium inventory Generic inventory Sponsorship of individual shows Providing branded content that will be a part of our network
45. “… discovering the gold in the long tail of content for metro-India and popular content in small-town-India” “… gives plenty of free content choice to consumers” VANITA KOHLI-KANDEKAR “ two years ago, the promoters were stopped at a broadcaster’s door because of their name. Now, doors open for them.” “ content becomes available to a larger and more diverse audience, resulting in better monitoring and value for the advertiser on the site”
46. WE LOOK FORWARD TO PARTNERING WITH YOU! Deepak Gopalakrishnan Media Strategist +91 99201 24825 deepakg@nautanki.tv nautanki.tv We are everywhere!!!
