1. #ssggn #socialmedia
social media
for startups
@narendranag

2. you are a startup...
forgetting that is the biggest mistake you can
make.
1. no legacy
2. no crusty old men (or beautiful old women)
3. no need to do what’s old

3. four super
important
questions

4. is your dev social?
github
the dev blog
twitter
hackerne.ws

5. is your tech social?
api anybody?

6. is your ux social?
not just facebook integration ...
have you built a social layer around
- discoverability
- recommend-ability
- validation

7. are you social?
or,
are you thinking like a publisher?

8. three steps
to a social
marketing
plan

9. step one:
big idea becomes big
take the big idea you started with.
there’s a shared passion with your audience in
there somewhere.
translate that into a big story

10. #example
big idea:
the best cloud solution
big story:
while everybody else is up in the air, we are in
the cloud

11. #example
big idea:
the best cloud solution
big story:
while everybody else is up in the air, we are in
the cloud
“we”, not “you”

12. step two:
big story to publishing plan
the big story needs legs
what are you going to publish every
- quarter
- month
- week
- day
how will your audiences participate?

13. #example
big story:
while everybody else is up in the air, we are in
the cloud
legs:
a curated blog called Zeppelin
a cloud news aggregator called Lead Zeppelin
(upvotes are zeppelins, downvotes are lead
weights :)

14. step three:
figure out where
three types of platforms:
- attract (repositories of content)
eg. slideshare, youtube, your blog
- engage (venues for engagement and
conversation)
eg. facebook, twitter, linkedin
- amplify (take the content, add the
conversation and reach larger audiences)
paper.li, scoop.it, storify, mailchimp

15. ideal outcome
earned mentions in traditional mainstream
media
>
earned mentions online
>

16. thank you
narendra nag
co-lead MSLGROUP India Social
general manager 2020 SOCIAL
narendra@2020social.com
@narendranag
+91 9953692269