We are so captivated by Value Creation that we forget about Value Destruction. Are you doing the same thing?

1. I wanted to wish you and your family a great New Year, lots of happiness
and success.
Thank you for reading my articles on value creation. I hope you have joined
my group in LinkedIn called the Value Creation Journal. You will find it
useful.
Do keep in touch and let us create value together. The first issue of the
Value Creation Journal should come out by the end of 2014.
Best regard,
Gautam Mahajan
Big Brother: Google, Apple and Microsoft
WILL VALUE DESTRUCTION ACE VALUE
CREATION?
Recently, I had the opportunity to listen to Hal Varian, Chief Economist of
Google give a talk on the economic impact of Google, and its futuristic
thinking.
The Value Creation is immense. It includes social value creation, and
things that are good for society. In countries like India, they also working on
connectivity and infrastructure.
For the individual, there is a myriad of new apps such as Google Now. It
gives you just the right information at just the right time. From knowing the
weather before you start your day, to planning the best route to avoid
Value Creation by Customer Value Foundation

2. traffic, or even checking your favourite team’s score while they’re playing,
Google Now brings you the information you want, when you need it. You
can also get assistance 24/7. It gives you relevant suggestions. There are
Google books, Google stores. However, they say You are in control.
But are you really in control, or is Google in control of you? They have so
much information about you, and so they are in control, though they try to
make you feel in control.
Then there is Google Offers. Google’s Nexus phone, all tying you in to
Google, through the exclusion of others like Apple/Mac or Microsoft. Not
that these are behind. They all want to tie you up and stick to their
products, and make it difficult for the non-savvy user to go from one system
to another. Microsoft has free Xbox music on line, a cloud storage system,
Infrastructure as a service (IaaS); they have bought Nokia, and have their
own phone and mobile system. Apple is everywhere, from phones to pads,
to laptops; from control centres to airdrops, to smarter multitasking and
locational maps, information and storage of data, in stores, in music. All
things that impact you on a daily basis. A form of Value Creation
Is big brother watching you? These big guys know your location, your
preferences, when you like to work and on what. The list is endless. Steven
J. Vaughan-Nichols in Big Apple, Big Google, Big Brother says that one
way to reduce the big brother data is to have short logs.
To me, the big brother syndrome and the fact they want me to be captive to
them is a big Value Destroyer. We are so captivated by the Value Ceation
that we forget we are captives. And this Value destruction could cause the
downfall of all the great value that is being created supposedly for us but in
reality for the companies!
What is your take on it?
Call at (+91) 9971288580
Value Creation by Customer Value Foundation

3. Gautam Mahajan, President-Customer Value Foundation
M: +91 9810060368
Tel: 11-26831226, Fax: 11-26929055
email: mahajan@customervaluefoundation.com
website: http://www.customervaluefoundation.com
Customer Value foundation (CVF) helps companies to Create Value and profit by
Creating Value for the customers, employee and for each person working with the
companies.
Total Customer Value Management (Total CVM) transform the entire company to
focus on Creating Value for the customer by aligning each person's role in Creating
Customer Value and getting shareholder wealth and Value.
Value Creation by Customer Value Foundation