1. INTERNATIONAL MARKETING PROJECT ON SMOK- OX GROUP 15:- VENKATA SURESH- 9040 NANDITA SADANI-9048 R . DINESH-9062 MITHUN KUMAR PATNAIK -9082

3. Four million people die yearly –tobacco related diseases, 1 death every 8 sec..

4. Women effected more by smoking. Side effects- Asthma, Oral cancer and brittle bones.

5. Apart from Cancer, Smoking might cause cardiovascular diseases, Mouth ulcers, high blood pressure, tuberculosis, etc.

7. Pleasant tasting chewable Capsules.

8. Not only help in getting rid of nicotine addiction i.e. quit smoking, but also restores the body during the healing procedures.

9. Reduce risk of lung cancer , oral cavity diseases, heart illnesses, emphysema, chronic lung diseases and complications during pregnancy.

10. Improve skin and hair.

11. Improve the memory and taste .

15. Sex- Female

20. 4 P’S

21. IMC- AIDA MODEL

22. SWOT

23. PACKAGING AND LABELING Strips of tablets -12 tablets . Containers having 240 pills. Strips and containers covered with stickers and paper covering which tell about the ingredients, dosage and benefits of the product.

24. GLOBAL MARKETING STRATEGIES AND CAUSE RELATED MARKETING Acquire license and enter market through direct entry. As the product is associated with social cause , market the product with WHO, Rehabilitation centers , NGO’s.

26. Government

27. Legal environment

29. First clinically tested complete herbal product.

30. Government support.

31. Monopoly in the market.

33. QUESTIONS

34. Thank you