7. engine of awesome
projecting
aspects of the experience
users are compelled to
share with others
coloring the essence
of the product based on
personal views
expressing
opinions or feelings of others
Impact the user
consuming
ways that the product has
direct impact on the user
experiencing
16. it’s even more
memorable
as a
social
experience
BODYSTORM INTERVIEW:
Chris remembers waiting in the parking lot with
fellow diners for his very favorite restaurant to open.
17. anticipation
1. Can you help your audience envision it ahead of time?
2. Plan hills and valleys of anticipation
3. “Pacing” is setting, then partially fulfilling anticipation
for intuit:
18. Makes it possible to amplify existing skills in order
to achieve goals that were previously not possible.
augmentation
(super powers)
21. augmentation
for intuit:
1. Find the process or function that hurts
2. Identify the skills users already have
3. Give users the tool that boosts their skills to solve
it more easily with less pain
22. scarcity
There are two kinds of scarcity, something that is limited and something that is
rare. But beware, there is a dark side to this ingredient when using scarcity for
necessities or for novelty.
(tickle me elmo)
34. tapping the social viral
fame
relatable
mass appeal
influence
identity
timing
simplicity
location
unexpectedness
community
accessibility
35. social engagement
for intuit:
1. Identify a unique quality, something unexpected
2. Create a community around the idea
3. Use techniques of influence to spread the message
36. contrast
Enter description here
(white on black)
It
stands
out
among
the
"typical",
against
the
current
circumstances,
the
previous
moment,
or
alternaDves.
42. because we’re
wired to
adapt
to it,
“Our
percept
of
the
world
is…
a
constantly
changing
interpretaDon
that
is
influenced
by
our
experience
over
the
past
few
minutes,
days,
and
lifeDme.”
G.M.
Boynton,
“Contrast
gain
in
the
brain,”
Neuron
2005;
476-‐477.
44. contrast
1. Deliberately control what stands out
2. Ensure it appears in a conducive context
3. Think broad, across time
4. Think small and cumulative, too
for intuit:
45. Helps identify and navigate the route to a desired goal,
especially a difficult one, to ultimately gain a feeling of
great accomplishment and satisfaction.
achievement
(treasure map)
48. achievement
for intuit:
1. Understand a goal that your users value
2. Convince them it is worth achieving (marketing!)
3. Create empathic process and decision support
and reward their accomplishments along the way
49. reputation
Reputation can make you famous or notorious for something. To
be either is to be known for a certain attribute, one stand out
point, either positive or negative that can elicit a following.
(ivy league)
50.
51.
52. reputation
for intuit:
1. Cultivate a relationship around one distinct attribute
2. Guard your reputation
3. Don’t be afraid to go all the way!
53. synchronicity
Time and place can elevate great to awesome
CONVERGENCE (Multiple "good" things coming together at the right time to create a serendipitous
feeling of awesome)
(meaningful coincidence)
55. have you thought of any of these things in the last 24 hours?
a hot cup of coffee (or tea)
the comfort of your bed
chocolate
a glass of wine
a vacation on a sunny island
reading a good book
56. people level
Monday morning
gloomy, rainy day
Friday evening
travel, vacation
vacation
5 pm
being
outside
hot
drink
reading
a book
going
out
the sun
good
dinner
travel
fleeting
moment
memorable
event
triggers
convergence
triggers
convergence
60. synchronicity
for intuit:
1. Understand what is most relevant to your users
2. Always consider the context in which the user will
experience your product/idea
3. Revisit your idea ever so often and re-invent/
transform to the user’s changing needs
61. Creates a powerful, visceral association with an
experience, situation, time or emotional state.
sentiment
(old t-shirt)
63. nostalgia (time & place)
sentiment
what gives you that same feeling?
64. sentiment
for intuit:
1. Identify a meaningful association that would
improve the user experience
2. Activate the association using metaphor, etc.
3. Consistently reinforce that association, making
sure it remains consistent across all touch points
65. influence
Even though we are naturally resistant to change, we actually fondly
remember the the things, people, or events that was a factor in impacting
us in a way we deem to be positive.
(your favorite teacher)
68. influence
for intuit:
1. Don’t just solve a problem, inspire people to their greatest self
2. Become your customer’s ideal
3. Make your ideal’s shine in products and services
71. engine of awesome
projecting
aspects of the experience
users are compelled to
share with others
coloring the essence
of the product based on
personal views
expressing
opinions or feelings of others
Impact the user
consuming
ways that the product has
direct impact on the user
experiencing
As products, services or experiences cycle through the
engine, perception of awesomeness is increased. If there
is a weak spot in the engine, awesomeness can
decrease.
In some cases, weak spots can be improved
through strategic marketing.
72. everyone is talking
about thisit changed me
for the better
it is so hard to get
everyone knows
about this
I can’t wait for this
to me, this is so
much better
this came along at
the right time/place
it made me
better at ...
I am proud of this
this defines part of
who I am
engine of awesome
achievement
anticipation
sentiment
influence
contrast
social
reputation
synchronicity
scarcity
augmentation
The stronger each ingredient is, the more
momentum it will add to the engine.
If an ingredient is absent, the product will not
lose awesomeness, as long as it has enough
momentum to propel it to the next cycle.
