SlideShare ist ein Scribd-Unternehmen logo

Lecture 8 - Brand Management

•
•
Nagesh Pai
Nagesh Pai

Brand management - presentation slides of lecture 8

BusinessWirtschaft & FinanzenTechnologie
1 von 12
Brand Management Lecture -8 PT MBA – Yr.1 – Trimester III
Today… ,[object Object],[object Object],[object Object],[object Object]
Why measure Brand Equity? ,[object Object],[object Object],[object Object]
The Brand Value Chain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Brand Value Chain Marketing Program Investment Customer Mindset Market Performance Shareholder Value Program Quality Market place Conditions Investor Sentiment Multiplier Value Stages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Tracking Studies Involves Information collected from consumers on a routine basis Quantitative measures to indicate current information
What to track? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Tracking Economic Indicators : GDP, Interest Rates, Unemployment, Average wage, Disposable income, exchange rates, share markets Media Indicators: Media consumption, Ad expenditure, Share of Voice, Category spends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to conduct tracking studies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to interpret tracking studies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Equity Management System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Brand Equity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Empfohlen

Bm Chap 8
Bm Chap 8Bm Chap 8
Bm Chap 8hetal mehta
 
1224690553 kotler mm_13e_basic_02
1224690553 kotler mm_13e_basic_021224690553 kotler mm_13e_basic_02
1224690553 kotler mm_13e_basic_02maisuradi
 
Module 6 pricing products
Module 6 pricing productsModule 6 pricing products
Module 6 pricing productsJeVaughn Ferguson
 
The Role of IMC in the Marketing Process
The Role of IMC in the Marketing ProcessThe Role of IMC in the Marketing Process
The Role of IMC in the Marketing ProcessIndrajit Bage
 
Chapter 7
Chapter 7Chapter 7
Chapter 7Jawad Chaudhry
 
Lecture 5 Brand Management
Lecture 5 Brand ManagementLecture 5 Brand Management
Lecture 5 Brand ManagementNagesh Pai
 
Chapter02
Chapter02Chapter02
Chapter02Denish Vaniyawala
 
Module 7 managing distribution channels
Module 7 managing distribution channelsModule 7 managing distribution channels
Module 7 managing distribution channelsJeVaughn Ferguson
 

Empfohlen

Bm Chap 8
Bm Chap 8Bm Chap 8
Bm Chap 8hetal mehta
 
1224690553 kotler mm_13e_basic_02
1224690553 kotler mm_13e_basic_021224690553 kotler mm_13e_basic_02
1224690553 kotler mm_13e_basic_02maisuradi
 
Module 6 pricing products
Module 6 pricing productsModule 6 pricing products
Module 6 pricing productsJeVaughn Ferguson
 
The Role of IMC in the Marketing Process
The Role of IMC in the Marketing ProcessThe Role of IMC in the Marketing Process
The Role of IMC in the Marketing ProcessIndrajit Bage
 
Chapter 7
Chapter 7Chapter 7
Chapter 7Jawad Chaudhry
 
Lecture 5 Brand Management
Lecture 5 Brand ManagementLecture 5 Brand Management
Lecture 5 Brand ManagementNagesh Pai
 
Chapter02
Chapter02Chapter02
Chapter02Denish Vaniyawala
 
Module 7 managing distribution channels
Module 7 managing distribution channelsModule 7 managing distribution channels
Module 7 managing distribution channelsJeVaughn Ferguson
 
Developing a brand equity measurement and management system
Developing a brand equity measurement and management systemDeveloping a brand equity measurement and management system
Developing a brand equity measurement and management systemYogesh Kakra
 
Ii mm.02.10
Ii mm.02.10Ii mm.02.10
Ii mm.02.10Yusuf Abdullah
 
1224691139 kotler mm_13e_basic_07
1224691139 kotler mm_13e_basic_071224691139 kotler mm_13e_basic_07
1224691139 kotler mm_13e_basic_07maisuradi
 
Market effectiveness
Market effectivenessMarket effectiveness
Market effectivenessgulab sharma
 
DEVELOPING BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM
DEVELOPING BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEMDEVELOPING BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM
DEVELOPING BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEMAshish Hande
 
Marketing Communication Process
Marketing Communication ProcessMarketing Communication Process
Marketing Communication ProcessAsia Pacific Marketing Institute
 
3a 7 End Result Audit
3a 7 End Result Audit3a 7 End Result Audit
3a 7 End Result AuditRajeswaran Muthu Venkatachalam
 
1224691062 kotler mm_13e_basic_05
1224691062 kotler mm_13e_basic_051224691062 kotler mm_13e_basic_05
1224691062 kotler mm_13e_basic_05maisuradi
 
Mm.11.10 deleted
Mm.11.10 deletedMm.11.10 deleted
Mm.11.10 deletedYusuf Abdullah
 
Point Of View Category Management v1.0 final
Point Of View Category Management v1.0 finalPoint Of View Category Management v1.0 final
Point Of View Category Management v1.0 finalMarjolein Dijkshoorn
 
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsChoudhry Asad
 
5 Levels of Market Differentiation Strategies
5 Levels of Market Differentiation Strategies5 Levels of Market Differentiation Strategies
5 Levels of Market Differentiation StrategiesGraham McInnes
 
Role of IMC in Marketing Process
Role of IMC in Marketing ProcessRole of IMC in Marketing Process
Role of IMC in Marketing ProcessRahul Barwe
 
1. marketing in a changing world creating customer value and satisfaction
1. marketing in a changing world creating customer value and satisfaction1. marketing in a changing world creating customer value and satisfaction
1. marketing in a changing world creating customer value and satisfactionPrateek211001
 
Module 1 marketing in a changing world
Module 1 marketing in a changing worldModule 1 marketing in a changing world
Module 1 marketing in a changing worldJeVaughn Ferguson
 
STP: Segmentation, Targeting and Positioning
STP: Segmentation, Targeting and PositioningSTP: Segmentation, Targeting and Positioning
STP: Segmentation, Targeting and PositioningTribhuvan University
 
Chapter 2 developing marketing strategies and plans
Chapter 2 developing marketing strategies and plansChapter 2 developing marketing strategies and plans
Chapter 2 developing marketing strategies and plansAamir Khan
 
Marketing strategy mba ppt
Marketing strategy mba pptMarketing strategy mba ppt
Marketing strategy mba pptBabasab Patil
 
Sustainable Competitive Advantage
Sustainable Competitive AdvantageSustainable Competitive Advantage
Sustainable Competitive AdvantageLBierle
 
1224691022 kotler mm_13e_basic_04
1224691022 kotler mm_13e_basic_041224691022 kotler mm_13e_basic_04
1224691022 kotler mm_13e_basic_04maisuradi
 
Lecture4 Brand Management
Lecture4 Brand ManagementLecture4 Brand Management
Lecture4 Brand ManagementNagesh Pai
 
Lecture 1 Social Enterprise Brand Management
Lecture 1 Social Enterprise Brand ManagementLecture 1 Social Enterprise Brand Management
Lecture 1 Social Enterprise Brand ManagementNagesh Pai
 

Weitere ähnliche Inhalte

Was ist angesagt?

Developing a brand equity measurement and management system
Developing a brand equity measurement and management systemDeveloping a brand equity measurement and management system
Developing a brand equity measurement and management systemYogesh Kakra
 
1224691139 kotler mm_13e_basic_07
1224691139 kotler mm_13e_basic_071224691139 kotler mm_13e_basic_07
1224691139 kotler mm_13e_basic_07maisuradi
 
Market effectiveness
Market effectivenessMarket effectiveness
Market effectivenessgulab sharma
 
DEVELOPING BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM
DEVELOPING BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEMDEVELOPING BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM
DEVELOPING BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEMAshish Hande
 
1224691062 kotler mm_13e_basic_05
1224691062 kotler mm_13e_basic_051224691062 kotler mm_13e_basic_05
1224691062 kotler mm_13e_basic_05maisuradi
 
Point Of View Category Management v1.0 final
Point Of View Category Management v1.0 finalPoint Of View Category Management v1.0 final
Point Of View Category Management v1.0 finalMarjolein Dijkshoorn
 
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsChoudhry Asad
 
5 Levels of Market Differentiation Strategies
5 Levels of Market Differentiation Strategies5 Levels of Market Differentiation Strategies
5 Levels of Market Differentiation StrategiesGraham McInnes
 
Role of IMC in Marketing Process
Role of IMC in Marketing ProcessRole of IMC in Marketing Process
Role of IMC in Marketing ProcessRahul Barwe
 
1. marketing in a changing world creating customer value and satisfaction
1. marketing in a changing world creating customer value and satisfaction1. marketing in a changing world creating customer value and satisfaction
1. marketing in a changing world creating customer value and satisfactionPrateek211001
 
Module 1 marketing in a changing world
Module 1 marketing in a changing worldModule 1 marketing in a changing world
Module 1 marketing in a changing worldJeVaughn Ferguson
 
STP: Segmentation, Targeting and Positioning
STP: Segmentation, Targeting and PositioningSTP: Segmentation, Targeting and Positioning
STP: Segmentation, Targeting and PositioningTribhuvan University
 
Chapter 2 developing marketing strategies and plans
Chapter 2 developing marketing strategies and plansChapter 2 developing marketing strategies and plans
Chapter 2 developing marketing strategies and plansAamir Khan
 
Marketing strategy mba ppt
Marketing strategy mba pptMarketing strategy mba ppt
Marketing strategy mba pptBabasab Patil
 
Sustainable Competitive Advantage
Sustainable Competitive AdvantageSustainable Competitive Advantage
Sustainable Competitive AdvantageLBierle
 
1224691022 kotler mm_13e_basic_04
1224691022 kotler mm_13e_basic_041224691022 kotler mm_13e_basic_04
1224691022 kotler mm_13e_basic_04maisuradi
 

Was ist angesagt? (20)

Developing a brand equity measurement and management system
Developing a brand equity measurement and management systemDeveloping a brand equity measurement and management system
Developing a brand equity measurement and management system
 
Ii mm.02.10
Ii mm.02.10Ii mm.02.10
Ii mm.02.10
 
1224691139 kotler mm_13e_basic_07
1224691139 kotler mm_13e_basic_071224691139 kotler mm_13e_basic_07
1224691139 kotler mm_13e_basic_07
 
Market effectiveness
Market effectivenessMarket effectiveness
Market effectiveness
 
DEVELOPING BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM
DEVELOPING BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEMDEVELOPING BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM
DEVELOPING BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM
 
Marketing Communication Process
Marketing Communication ProcessMarketing Communication Process
Marketing Communication Process
 
3a 7 End Result Audit
3a 7 End Result Audit3a 7 End Result Audit
3a 7 End Result Audit
 
1224691062 kotler mm_13e_basic_05
1224691062 kotler mm_13e_basic_051224691062 kotler mm_13e_basic_05
1224691062 kotler mm_13e_basic_05
 
Mm.11.10 deleted
Mm.11.10 deletedMm.11.10 deleted
Mm.11.10 deleted
 
Point Of View Category Management v1.0 final
Point Of View Category Management v1.0 finalPoint Of View Category Management v1.0 final
Point Of View Category Management v1.0 final
 
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing Communications
 
5 Levels of Market Differentiation Strategies
5 Levels of Market Differentiation Strategies5 Levels of Market Differentiation Strategies
5 Levels of Market Differentiation Strategies
 
Role of IMC in Marketing Process
Role of IMC in Marketing ProcessRole of IMC in Marketing Process
Role of IMC in Marketing Process
 
1. marketing in a changing world creating customer value and satisfaction
1. marketing in a changing world creating customer value and satisfaction1. marketing in a changing world creating customer value and satisfaction
1. marketing in a changing world creating customer value and satisfaction
 
Module 1 marketing in a changing world
Module 1 marketing in a changing worldModule 1 marketing in a changing world
Module 1 marketing in a changing world
 
STP: Segmentation, Targeting and Positioning
STP: Segmentation, Targeting and PositioningSTP: Segmentation, Targeting and Positioning
STP: Segmentation, Targeting and Positioning
 
Chapter 2 developing marketing strategies and plans
Chapter 2 developing marketing strategies and plansChapter 2 developing marketing strategies and plans
Chapter 2 developing marketing strategies and plans
 
Marketing strategy mba ppt
Marketing strategy mba pptMarketing strategy mba ppt
Marketing strategy mba ppt
 
Sustainable Competitive Advantage
Sustainable Competitive AdvantageSustainable Competitive Advantage
Sustainable Competitive Advantage
 
1224691022 kotler mm_13e_basic_04
1224691022 kotler mm_13e_basic_041224691022 kotler mm_13e_basic_04
1224691022 kotler mm_13e_basic_04
 

Andere mochten auch

Lecture4 Brand Management
Lecture4 Brand ManagementLecture4 Brand Management
Lecture4 Brand ManagementNagesh Pai
 
Lecture 1 Social Enterprise Brand Management
Lecture 1 Social Enterprise Brand ManagementLecture 1 Social Enterprise Brand Management
Lecture 1 Social Enterprise Brand ManagementNagesh Pai
 
Kotler - Ch9 Brand Equity - Top 10 Concepts
Kotler - Ch9 Brand Equity - Top 10 ConceptsKotler - Ch9 Brand Equity - Top 10 Concepts
Kotler - Ch9 Brand Equity - Top 10 ConceptsMaureen Martine Lee
 
Brands And Shareholder Value
Brands And Shareholder ValueBrands And Shareholder Value
Brands And Shareholder Valueadnangalabhai
 
Lecture 6 Brand Management
Lecture 6 Brand ManagementLecture 6 Brand Management
Lecture 6 Brand ManagementNagesh Pai
 
How to Build your own Medium using WordPress.com
How to Build your own Medium using WordPress.comHow to Build your own Medium using WordPress.com
How to Build your own Medium using WordPress.comNagesh Pai
 
Lecture 3 Brand Management
Lecture 3 Brand ManagementLecture 3 Brand Management
Lecture 3 Brand ManagementNagesh Pai
 
Brand Management Lecture 1
Brand Management Lecture 1Brand Management Lecture 1
Brand Management Lecture 1Nagesh Pai
 
How is brand equity built, measured and managed
How is brand equity built, measured and managedHow is brand equity built, measured and managed
How is brand equity built, measured and managedSameer Mathur
 
Brand Management Lecture7
Brand Management Lecture7Brand Management Lecture7
Brand Management Lecture7Nagesh Pai
 
RISK AND RETURN ANALYSIS OF EQUITY SHARES IN BANKING
RISK AND RETURN ANALYSIS OF EQUITY SHARES IN BANKING RISK AND RETURN ANALYSIS OF EQUITY SHARES IN BANKING
RISK AND RETURN ANALYSIS OF EQUITY SHARES IN BANKING Shakti Prasad Tiwari
 
Brand building ppt
Brand building pptBrand building ppt
Brand building pptswatifariya
 
Fundamentals of brand building
Fundamentals of brand building Fundamentals of brand building
Fundamentals of brand building Enitan Odetayo
 
Risk management in banking sector project report mba finance
Risk management in banking sector project report mba financeRisk management in banking sector project report mba finance
Risk management in banking sector project report mba financeBabasab Patil
 

Andere mochten auch (20)

Lecture4 Brand Management
Lecture4 Brand ManagementLecture4 Brand Management
Lecture4 Brand Management
 
Lecture 1 Social Enterprise Brand Management
Lecture 1 Social Enterprise Brand ManagementLecture 1 Social Enterprise Brand Management
Lecture 1 Social Enterprise Brand Management
 
Kotler - Ch9 Brand Equity - Top 10 Concepts
Kotler - Ch9 Brand Equity - Top 10 ConceptsKotler - Ch9 Brand Equity - Top 10 Concepts
Kotler - Ch9 Brand Equity - Top 10 Concepts
 
Brands And Shareholder Value
Brands And Shareholder ValueBrands And Shareholder Value
Brands And Shareholder Value
 
Lecture 6 Brand Management
Lecture 6 Brand ManagementLecture 6 Brand Management
Lecture 6 Brand Management
 
How to Build your own Medium using WordPress.com
How to Build your own Medium using WordPress.comHow to Build your own Medium using WordPress.com
How to Build your own Medium using WordPress.com
 
Lecture 3 Brand Management
Lecture 3 Brand ManagementLecture 3 Brand Management
Lecture 3 Brand Management
 
Brand Management Lecture 1
Brand Management Lecture 1Brand Management Lecture 1
Brand Management Lecture 1
 
E branding
E brandingE branding
E branding
 
How is brand equity built, measured and managed
How is brand equity built, measured and managedHow is brand equity built, measured and managed
How is brand equity built, measured and managed
 
e – Branding
e – Brandinge – Branding
e – Branding
 
Brand Management Lecture7
Brand Management Lecture7Brand Management Lecture7
Brand Management Lecture7
 
Online Branding
Online BrandingOnline Branding
Online Branding
 
21ST CENTURY BRAND MANAGEMENT: GROWTH & PROFITABILITY
21ST CENTURY BRAND MANAGEMENT: GROWTH & PROFITABILITY21ST CENTURY BRAND MANAGEMENT: GROWTH & PROFITABILITY
21ST CENTURY BRAND MANAGEMENT: GROWTH & PROFITABILITY
 
Brand Value chain
Brand Value chainBrand Value chain
Brand Value chain
 
RISK AND RETURN ANALYSIS OF EQUITY SHARES IN BANKING
RISK AND RETURN ANALYSIS OF EQUITY SHARES IN BANKING RISK AND RETURN ANALYSIS OF EQUITY SHARES IN BANKING
RISK AND RETURN ANALYSIS OF EQUITY SHARES IN BANKING
 
Brand building ppt
Brand building pptBrand building ppt
Brand building ppt
 
Brand tracking
Brand trackingBrand tracking
Brand tracking
 
Fundamentals of brand building
Fundamentals of brand building Fundamentals of brand building
Fundamentals of brand building
 
Risk management in banking sector project report mba finance
Risk management in banking sector project report mba financeRisk management in banking sector project report mba finance
Risk management in banking sector project report mba finance
 

Ähnlich wie Lecture 8 - Brand Management

Cenco marketing the future of marketing_ mohan
Cenco marketing the future of marketing_ mohanCenco marketing the future of marketing_ mohan
Cenco marketing the future of marketing_ mohanluis rebolledo
 
Chapter 8 (developing a brand equity measurement and management system)
Chapter 8 (developing a brand equity measurement and management system)Chapter 8 (developing a brand equity measurement and management system)
Chapter 8 (developing a brand equity measurement and management system)Jawad Chaudhry
 
Vladimir Marinković - Marketing
Vladimir Marinković - MarketingVladimir Marinković - Marketing
Vladimir Marinković - Marketingkragujevac
 
Vladimir Marinković- Marketing
Vladimir Marinković- MarketingVladimir Marinković- Marketing
Vladimir Marinković- Marketingkragujevac
 
Brand advertising
Brand advertisingBrand advertising
Brand advertisingdeewakar
 
Marketing Bootcamp
Marketing BootcampMarketing Bootcamp
Marketing BootcampThom. Poole
 
Downloads abc 2006 - presentation downloads-brand advertising
Downloads abc 2006 - presentation downloads-brand advertisingDownloads abc 2006 - presentation downloads-brand advertising
Downloads abc 2006 - presentation downloads-brand advertisingbikram120
 
Customer Relationship Marketing CRM
Customer Relationship Marketing CRMCustomer Relationship Marketing CRM
Customer Relationship Marketing CRMDR. SHAJAHAN mba phd
 
INTEGRATING MARKETING COMMUNICATION
INTEGRATING MARKETING COMMUNICATIONINTEGRATING MARKETING COMMUNICATION
INTEGRATING MARKETING COMMUNICATIONYIGIT ACIKAY
 
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsSumit Pradhan
 
Marketing concepts
Marketing conceptsMarketing concepts
Marketing conceptsEdu4Sure
 
Financial service marketing by sahil
Financial service marketing by sahilFinancial service marketing by sahil
Financial service marketing by sahilSahil Khosla
 
Evaluation and measurement of brand messages
Evaluation and measurement of brand messagesEvaluation and measurement of brand messages
Evaluation and measurement of brand messagesSANAL C.WILSON
 

Ähnlich wie Lecture 8 - Brand Management (20)

Advertising & salespromotion
Advertising & salespromotionAdvertising & salespromotion
Advertising & salespromotion
 
Cenco marketing the future of marketing_ mohan
Cenco marketing the future of marketing_ mohanCenco marketing the future of marketing_ mohan
Cenco marketing the future of marketing_ mohan
 
Chapter 8 (developing a brand equity measurement and management system)
Chapter 8 (developing a brand equity measurement and management system)Chapter 8 (developing a brand equity measurement and management system)
Chapter 8 (developing a brand equity measurement and management system)
 
Vladimir Marinković - Marketing
Vladimir Marinković - MarketingVladimir Marinković - Marketing
Vladimir Marinković - Marketing
 
Vladimir Marinković- Marketing
Vladimir Marinković- MarketingVladimir Marinković- Marketing
Vladimir Marinković- Marketing
 
Marketing Review 1
Marketing Review 1Marketing Review 1
Marketing Review 1
 
Brand equity
Brand equity Brand equity
Brand equity
 
Brand advertising
Brand advertisingBrand advertising
Brand advertising
 
Marketing Bootcamp
Marketing BootcampMarketing Bootcamp
Marketing Bootcamp
 
Marketing Research
Marketing ResearchMarketing Research
Marketing Research
 
Downloads abc 2006 - presentation downloads-brand advertising
Downloads abc 2006 - presentation downloads-brand advertisingDownloads abc 2006 - presentation downloads-brand advertising
Downloads abc 2006 - presentation downloads-brand advertising
 
Brand advertising
Brand advertisingBrand advertising
Brand advertising
 
Brand Management Unit 3
Brand Management Unit 3Brand Management Unit 3
Brand Management Unit 3
 
Online Marketing, Sales and Digital Strategy
Online Marketing, Sales and Digital StrategyOnline Marketing, Sales and Digital Strategy
Online Marketing, Sales and Digital Strategy
 
Customer Relationship Marketing CRM
Customer Relationship Marketing CRMCustomer Relationship Marketing CRM
Customer Relationship Marketing CRM
 
INTEGRATING MARKETING COMMUNICATION
INTEGRATING MARKETING COMMUNICATIONINTEGRATING MARKETING COMMUNICATION
INTEGRATING MARKETING COMMUNICATION
 
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing Communications
 
Marketing concepts
Marketing conceptsMarketing concepts
Marketing concepts
 
Financial service marketing by sahil
Financial service marketing by sahilFinancial service marketing by sahil
Financial service marketing by sahil
 
Evaluation and measurement of brand messages
Evaluation and measurement of brand messagesEvaluation and measurement of brand messages
Evaluation and measurement of brand messages
 

Kürzlich hochgeladen

Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...ShrutiBose4
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncrdollysharma2066
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 

Kürzlich hochgeladen (20)

Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 

Lecture 8 - Brand Management

  • 1. Brand Management Lecture -8 PT MBA – Yr.1 – Trimester III
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Brand Tracking Studies Involves Information collected from consumers on a routine basis Quantitative measures to indicate current information
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.