1. Android Apps
Echo System
Yoah Bar-David
Scoompa

2. About me
Scoompa
• Mobile, mostly Android
• 1.5 years
• 30+ of our own apps
• 10+ Million downloads
• Many apps done for others
Why Mobile ?

3. Developing an app
• Idea
• Competitive landscape
• Design
• Coding
• Distribution
• Monetization
• Support: users, devices
• Iterations

4. Ideal App
• Long session time
• Used often
• Keep installed
• Users love it, high rating
• Users share it
• Searchable
Low barrier to entry

5. Coding/Design challenges
• Many devices: screen, OS, capabilities
• Intuitive UI - no one wants a manual
• Limited memory, esp Bitmaps
• Battery
• Be fast
• Animations & enchantment
• App can be killed at any point
• Notification bar space

6. Revenues
• Paid apps
• In app purchase
• Subscription
• Ads - admob, applovin
• Ads - appbrain
• Ads - airpush
• Ads - Millenial Media
• Startapp

7. Free vs Paid
Source: http://www.appbrain.com/stats/free-and-paid-android-applications

8. In App Purchase
Price
Ratio of users / buyers
Common price 1-2 USD. Some more than 100.
Ration varies, reasonable 1:200

9. Admob
Expected revenues
are 1-2 cents
per install
Maximize:
Longer sessions
Come back to app
Location

10. Appbrain (AppTornado)
Expect
0.5 cents
per install
(of your app)

11. StartApp
1C returning
1C non US
5C US
Average: 1.2C

12. Bottom Line
Reasonable expectations are around 1-2C per
user

13. Sell globally
Translate texts
App name
Banner

14. Distribution
Search
Icon
Description
Rating and reviews
First month boost
Market collections
User lifetime
Blogs
Ad campaigns

15. Rating
1 out of 300-1000 users will rate you
Ask the good users to rate
Make it easy
Some apps offer rewards
Feedback

16. Monitor
Exceptions
Usage. Flurry / Google Analytics
AppAnnie
Search positions
Competition
By country
Monitor for actions, iterate and measure

17. Markets
Google Play
Amazon
GetJar
Samsung
China

18. Being lean
DIY
Fiverr
odesk / eLance
ICanLocalize - Translations
dropbox
Cross promote apps
MVP

19. Contact
yoah@scoompa.com
I may be able to help with:
• Idea validation
• Development related questions/issues
• Market and monetization
• Monitor

20. THE END