1. Nicholas Montemaggi
Digital PR – Project Manager Blogville
Emilia Romagna Region Tourist Board, Italy
World Travel Market 13, Tuesday 5 November 2013, ExCel London

2. the apartment…
• wi-fi in the apartment
• mobile wi-fi when out of the apartment
• survival pack of typical products
• help in organizing the activities
• Master of the House 24/7

3. Objectives of the #blogville campaign
• awarness creation
• interception of the existing
tourist stream in Italy
• content generation
• brand exposure
• online reputation

4. 2 years of #blogville…
• 120 bloggers (Brasil, China, USA, Australia,
Uk, Germany, France, Finnland, ecc.)
• 9 months project
• + 500 published blogposts
• + 7.000 shared pics/videos
• + 700.000 visitors on the different posts
• + 20.000 shares of the single blogposts
…that talk about Emilia Romagna!

5. #blogville 2013*
• reach: 3.8 M
• exposure: 148.3 M
• tweets: 11 k
• contributors: 1.8 k
*time range: 29th April – 29° July 2013
• published posts: 495
• total likes: 8.501
• total comments: 1.006
• total shares: 304
• content: 1.005
• likes: 51.695
• comments: 2.988
• published posts: 77
• total repost: 2.694
• total comments: 1.387

8. www.blogville-emiliaromagna.com