Werbemittel, or promotional items, are powerful advertising tools and they are not necessarily an expensive investment. Research shows that 83% of people like receiving giveaways and 69% of them admitted that they usually keep the promotional items they receive. The branch has been on the market for over 200 years now and it appears as if people are still mad about these vehicles of promotion.

1. Werbemittel or promotional items –
cheap solution to advertising
Advertising campaigns are projects that require a lot of time and money, but werbeartikel, or
promotional products, are cheap and effective alternatives. The best way to promote your
business is to convince your clients that your services or products are worthy of being
recommended. Giveaway items are a great way to start. Read on to find out how these
products can help you give a boost to your business.
In order to prove their attention to details and their respect towards their clients, many
companies resort to various kinds of products. For example, in a hotel you can often find
candies, “Thank You” cards or chocolate right next to the counter or on the beds. These
entertain the customers and they really appreciate the gesture.
However, the cards are forgotten and the candies and chocolate are eaten. As delicious as they
are, they vanish and people often don’t remember this small detail that was meant to brighten
their day. On the other side, werbegeschenke – another term that Germans use for
promotional items – are gifts that are meant to survive the test of time.
When you choose products that are meant to be given to your customers as a giveaway, a very
important thing to take into consideration is the kind of item to set your eyes upon. Make sure
it is relevant for the activity your business undertakes. For example, if you own an IT company,
it is recommended to offer werbemittel, or promotional products, such as memory sticks or
screen gloves. For a company in the sports industry water bottles and bags will do just great.
If you don’t know what werbegeschenke would best represent your activity, there are always
several “universal” products. Pens, hats, agendas or trinkets are great representatives of this
category. Nonetheless, do not give them as they are. Don’t forget that the main purpose of this
gesture is to promote your business. In this respect, a plain pen will have the same effect as the
candies in the hotel room: its origin will be forgotten, vanished.
Always make sure that the werbeartikel, or promotional item, has your company’s signature
printed on it. The company’s logo is a must, but, if you can, you can also add your website
address or a contact number – the more the better. Your clients will thus know where the
giveaway comes from and how to get in touch with you if they every find themselves in need of
your professional services.