Presented by Peter Mellalieu at Unitec Institute of Technology, Auckland, to participants in the Young Enterprise Scheme (YES), March 11, 2010. We all want to be part of creating a winning enterprise. But what processes are required to create a winning enterprise? What is the role you can best play to make your enterprise a success? Peter Mellalieu introduces and explains the entrepreneurial process (EP) model and asks you to consider the following questions: - EXAMINE the pieces of the entrepreneurial process (EP) ‘jigsaw’. - IDENTIFY the piece(s) of the jigsaw that you can most contribute to your team. - JUSTIFY your choice to your team in terms of your talents, interests, and/or strengths. - NEGOTIATE the best allocation of the pieces of the jigsaw to create a ‘winning team’. - IDENTIFY how you will address weaknesses in your team’s talents and/or interests. The entrepreneurial process model illustrates how wealth is created through several processes including: - Spotting opportunities to improve products, services and/or processes - Growing a business that succeeds through putting the customer first and controlling the business - Continuously innovating to overcome obstacles through managing risk, finding required resources, showing determination, and using networks. Mellalieu, P. J. (2010, March 11). Creating a winning enterprise: Your place in the entrepreneurial process. Slideshow presentation with soundtrack presented at the Introduction to Young Enterprise Scheme (YES) for secondary school students, Auckland: Unitec Institute of Technology. Retrieved from http://web.mac.com/petermellalieu/Teacher/Blog/Entries/2010/3/13_Creating_a_winning_enterprise%3A_your_place_in_the_entrepreneurial_process.html (My aplogies fo the audio synchronisation. My first attempt!)

1. Creating a winning enterprise
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2. Creating a winning enterprise
Your place in the entrepreneurial process
Peter J MELLALIEU
Unitec Institute of Technology
http://unitec.ac.nz
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3. Creating a winning enterprise
Your place in the entrepreneurial process
Peter J MELLALIEU
Unitec Institute of Technology
http://unitec.ac.nz
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4. Who wants to be part
of a winning enterprise?
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5. Who wants to be part
of a winning enterprise?
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6. • In sports, the coach needs to know:
• rules of the game
• challenges of each position in the team
• goals we are seeking
• talents and interests of each player
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7. 4

8. The entrepreneurial process:
the complete model
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11. Exercise: A winning enterprise? ...
... or a team of winners?
• EXAMINE the pieces of the entrepreneurial process (EP) ‘jigsaw’.
• IDENTIFY the piece(s) of the jigsaw that you can most contribute
to your team.
• JUSTIFY your choice to your team in terms of your talents,
interests, and/or strengths.
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12. The entrepreneurial process:
a partial model
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17. ?
Source: http://brainz.org/media/uploads/
2009/02/3237757930_5393324981_m.jpg
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18. Biomimicry
Source: http://brainz.org/media/uploads/
2009/02/3237757930_5393324981_m.jpg
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19. Biomimicry
Source: http://brainz.org/media/uploads/
2009/02/3237757930_5393324981_m.jpg
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20. Sources of
entrepreneurial opportunities
Opportunity source Scope Example
New knowledge Biomimicry Velcro
Climate change Green consumersim Eco-kettle
Second-hand clothing;
Economy Fashion
Re-created clothing
War, migration, medical Home help for DINKS and
Demographic change
technology elderly
What if we could invent a
Why? What if? ... do people smoke?
safe substitute
Risk into opportunity Living on a volcano Adventure tourism
Source: Mellalieu; Frederick & Kuratko (2010); Drucker, (1985)
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21. Eco-maginative responses
to green consumersim
http://www.ecokettle.com/
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28. Growing an enterprise that succeeds
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29. Growing an enterprise that succeeds
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30. Overcome obstacles
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35. Why create an enterprise?
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36. Why create an enterprise?
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37. Profit is the MEANS through which an
enterprise achieves its OBJECTIVES
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38. Profit is the MEANS through which an
enterprise achieves its OBJECTIVES
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39. 29

40. The entrepreneurial process:
the complete model
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41. Exercise: A winning enterprise? ...
... or a team of winners?
• EXAMINE the pieces of the entrepreneurial process (EP) ‘jigsaw’.
• IDENTIFY the piece(s) of the jigsaw that you can most contribute
to your team.
• JUSTIFY your choice to your team in terms of your talents,
interests, and/or strengths.
• NEGOTIATE the best allocation of the pieces of the jigsaw to
create a ‘winning team’.
• IDENTIFY how you will address weaknesses in your team’s
talents and/or interests.
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43. Contact
Peter J MELLALIEU
Unitec Institute of Technology
Auckland, New Zealand
pmellalieu@unitec.ac.nz
http://unitec.ac.nz
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44. The Art of the start
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45. Further reading
• Bolton, B., & Thompson, J. (2003). The Entrepreneur in Focus. London:
Thomson. Retrieved from http://books.google.com/books?
id=KxTN68uZKGkC&printsec=copyright&dq=book+bolton+thompson
+the+entrepreneur+in+focus#PPR5,M1
• Bolton, B., & Thompson, J. (2004). Entrepreneurs: Talent, temperament,
technique (2nd ed.). Oxford: Butterworth Heinemann. Frederick, H., &
Kuratko, D. F. (2010). Entrepreneurship: Theory, Process, Practice (Asia-
Pacific Edition) (2nd ed.). Melbourne: Cengage Learning.
• Kawasaki, G. (n.d.). Art of the Start - website. Retrieved September 30, 2009,
from http://www.guykawasaki.com/books/art-of-the-start.shtml
• Quotes by Richard Branson. (n.d.). Retrieved March 9, 2010, from http://
www.gaia.com/quotes/richard_branson
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46. Other sources
• Biomimicry - burrs and velcro. (n.d.). . Retrieved from http://
media.brainz.org/uploads/2009/02/3237757930_5393324981_m.jpg
• Extreme Backpackers, Turangi - Peter Mellalieu
• Multimedia – Album – Sir Richard Branson | Virgin Galactic. (n.d.). .
Retrieved March 10, 2010, from http://www.virgingalactic.com/
multimedia/album/sir-richard-branson/ Velcro Hooks.jpg -
Wikipedia, the free encyclopedia. (n.d.). . Retrieved March 10, 2010,
from http://en.wikipedia.org/wiki/File:Velcro_Hooks.jpg
• The 15 Coolest Cases of Biomimicry. (n.d.). Retrieved March 10, 2010,
from http://brainz.org/15-coolest-cases-biomimicry/
• Eco-kettle - http://www.ecokettle.com/
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47. Technical note
• Sound recording: Samson H4n digital
recorder
• Sound mixing: Apple Garageband
• Presentation: Apple iWorks Keynote
• http://teach.myndsurfers.org.nz
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