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1. Academic Research Represented By:-

2.  Is an American multinational corporation that is engaged in
the design, development, manufacturing and worldwide
marketing and selling of footwear, apparel, equipment,
accessories and services
 The company is headquartered near Beaverton, Oregon, in
thePortland metropolitan area, and is one of only two Fortune
500 companies headquartered in Oregon
 It is one of the world's largest suppliers ofathletic
shoes and apparel and a major manufacturer of sports
equipment, with revenue in excess of US$24
 As of 2012, it employed more than 44,000 people worldwide
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3.  Nike, originally known as Blue Ribbon Sports (BRS), was
founded by University of Oregon track athlete Philip
Knight and his coach Bill Bowerman in January 1964
 The company initially operated as a distributor for
Japanese shoe maker Onitsuka Tiger (now ASICS), making
most sales at track meets out of Knight's automobile
 In 1966, BRS opened its first retail store, located at 3107
Pico Boulevard in Santa Monica, California next to a beauty
salon, so its employees no longer needed to sell inventory
from the back of their cars
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4.  Nike has acquired several apparel and footwear companies over
the course of its history, some of which have since been sold. Its
first acquisition was the upscale footwear company Cole Haan in
1988
 In 2002, Nike bought surf apparel company Hurley
International from founder Bob Hurley
 In 2003, Nike paid US$309 million to acquire Converse, makers of
the Chuck Taylor All-Stars line of sneakers
 The company acquired Starter in 2004 and Umbro, known as the
manufacturers of the England national football team's kit, in 2008
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5.  Nike Inc. will buy back $8 billion of Nike's class B stock in 4
years after the current $5 billion buyback program is
completed in second quarter of fiscal 2013. Up to
September 2012, Nike Inc. has bought back $10 billion of
stock
 On December 19, 2013, Nike Inc's quarterly profit rose as a
result of global orders for merchandise for delivery by April
increased 13 percent
 Future orders of shoes or clothes for delivery between
December and April, rose to $10.4 billion. Nike shares
(NKE) rose 0.6 percent to $78.75 in extended trading
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6.  ADVERTISING: In 1982, Nike aired its first national television
ads, created by newly formed ad
agency Wieden+Kennedy (W+K), during the broadcast of
the New York Marathon
 he Cannes Advertising Festival has named Nike its Advertiser
of the Year in 1994 and 2003, making it the first company to
receive that honor twice
 Nike also has earned the Emmy Award for best commercial
twice since the award was first created in the 1990s
 BEATLE SONG:Nike was criticized for its use of
the Beatles song "Revolution" in a 1987 commercial against
the wishes of Apple Records, the Beatles' recording company
 New media marketing: Nike was an early adopter
of internet marketing, email management technologies, and
using broadcast and narrowcast communication technologies
to create multimedia marketing campaigns
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7.  They currently also make shoes, jerseys, shorts, cleats, baselayers ,
etc. for a wide range of sports, including track and field,
baseball, ice hockey, tennis, association football (soccer), lacrosse,
basketball, and cricket. Nike Air Max is a line of shoes first released
by Nike, Inc. in 1987
 Nike sells an assortment of products, including shoes and apparel for
sports activities like association football, basketball, running, combat
sports, tennis, American football, athletics, golf, and cross
training for men, women, and children
 Nike also sells shoes for outdoor activities such as tennis,
golf, skateboarding, association football, baseball, American football,
cycling, volleyball, wrestling, cheerleading, aquatic activities, auto
racing, and other athletic and recreational uses. Nike is well known
and popular in youth culture, chav culture and hip hop culture for
their supplying of urban fashion clothing.
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8.  STRENGTH: Management is destined and focused on creating
performance opportunities fro those who could benefit, There
has been a 380% increase in market capitalization of Nike, Wide
range of products including tract and field, football, basketball,
golf, etc, Products are promoted by celebrity athletes like Tiger
Woods, Roger Federer, Rafael Nadal and many others, More than
500 locations in the US, Middle East, and Asia Pacific Region,
Manufactures 30% lighter shoes than their competitors making
them preferred by consumers
 OPPORTUNITIES: Dynamic consumer behavior regarding fashion
brands means that Nike would be an ongoing concern, To
develop products such as jewelries, sunglasses, etc, Developing
countries like India and some of the Asian countries are also
keeping their fingers crossed because increasing disposable
income enhances chances of corporate growth
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9.  WEAKNESSES: Offers mostly high priced products or the price
range is quite high, normally the retail starts at $100, Online
purchase is not preferred because the rates are even higher,
Higher percentage of market share depends upon the foot wear
so eroding of the market share could bring down the company’s
name, Huge shipping and insurance cost creates hindrance in
imports
 THREATS: Numerous competition from every sports fashion
brands, Reebok and Puma are giving high geared competition in
sports industry, Reebok is the second largest shoe and sports
clothing supplier, Not able to stop illegal manufacturing of
shoes by some other companies with the same brand nameLong
term debt has increased from $380.4M in 2006 to $420.9M in
2007
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