State of the union by Peter Gouw. The PIM marketing trend rapport 2012 is the Mission Impossible : 8! Use it wisely Contact for further information m.vdbosch@stratexsol.com www.stratexsol.com for associated link

2. PIM Marketing Trends 2012 Peter Gouw

4. State of the (Marketing) Union Hoe staat het met de bedrijvenmotor? Bron: Moenaert, Robben en Gouw Wanneer Crisis Over? Mening in 2009 van marketers / managers

5. State of the (Marketing) Union Wanneer Crisis Over? Mening in 2011 van marketers / managers Hoe staat het met de bedrijvenmotor? Bron: Moenaert, Robben en Gouw

6. Het is toch een kwestie van… WERVEN VULLEN MARKT AANDEEL = x x BINDEN

7. Consumentengedrag = Down trading of channel, assortment and brands ? Source: GfK Of is er meer aan de hand? Assortment Brands Channels BRAND LEADERS – A-BRANDS – STORE BRANDS - BUDGET STEAK – BEEF – MINCED – SAUSAGE - EGG OOH – SPECIALITY STORE – SUPERMARKET - DISCOUNTER

8. Discounters groeien sneller in slechte tijden Discounter Value Shares – Western Europe Actual trend Pre-2008 trend New trend Source: AiMark and Europanel consumer index – 10 countries

9. Private Label Value Shares Western Europe Actual shares Pre-2008 trend New trend Food Inflation Source: AiMark and Europanel consumer index – 10 countries Maar ook Private Label groeit sneller in slechte tijden

10. Source: AiMark Economic cycles PL Share PL groeit consistent in onzekere tijden Data: Belgium 1983-2004 USA 1971-2003 Germany 1975-2002 UK 1980-2003

11. Source: AiMark Brand marketing Retailer marketing En wat doen marketeers in onzekere tijden… Data: Belgium 1983-2004 USA 1971-2003 Germany 1975-2002 UK 1980-2003

12. PL Share Index High Low High Trust High innovation Brand Perceptions 80 130 High Adspend High Value Low trust Low innovation Low Adspend Low value Source: Europanel and AiMark Global Study – 30 countries, average 60 categories Wat zouden marketeers moeten doen (academic evidence)?

14. Wat is onze toegevoegde waarde voor 2012 als markeer / manager? Where do we stand as marketers today? Why should we step up the plate? What should we do in 2012? Inspire? 8 special missions (marketing agenda 2012) - Impossible missions? Let ’ s see and discuss, but for sure we have to work off-the-grid (again).

15. De marketingagenda van 2012

16. Trend 1 Information Technology The year of the natural user interface Open experience Emotional connection Eco-system

17. Trend 2 Integration Integration is constant evolution Constant evolution Nanoseconds New values Digital natives Never alone

18. Trend 3 Intelligence Power shifts to the User, Information becomes focused Cloud-based computing App-World The networked company Synthesize Freedom

19. Trend 4: Internationalization Center of Gravity Shift Sustainability Far East Co-leadership 7 billion

20. Trend 5: Integrity Consistency – Unity in relation Moral contracts Unity in relation Me – You – Us Consistency

21. Trend 6 Investment Choosing the Investment to make Waste management Neuromarketing Strong marketers Metric

22. Trend 7: Inspiration Times are changing: Be inspired to lead the change! New reality Commodity game Ask WHY Change yourself Lead change

23. Trend 8: Identity Step up to the plate in 2012 Trust your brain Take responsibility Identity crisis

25. What does this mean for you?

26. PIM Marketing Trend Report 2012 Sponsors