5. SMART P 1: Preliminary Planning [problem, name in terms of behavior, develop goals, project costs] P 2: Consumer Analysis [segment priority population & determine needs, wants, & preferences} P 3: Market Analysis [4Ps, competitors, & partners] P 4: Channel Analysis [interpersonal, small group, organizational, community, mass media] P 5: Developing Interventions, Materials, & Pretesting P 6: Implementation P 7: Evaluation
6. Porter’s Typology of Strategies Overall Low-Cost Leadership Strategy Broad Differentiation Strategy Focused Low-Cost Strategy Focused Differentiation Strategy Best-Cost Provider Strategy TYPE OF ADVANTAGE SOUGHT MARKET TARGET Lower Cost Differentiation Broad Range of Buyers Buyer Segment or Niche
12. Priorities of Cultural Values United States Arab Countries Freedom Family Security Independence Family Harmony Self-Reliance Parental Guidance Equality Age Individualism Authority Competition Compromise Efficiency Devotion Time Patience Directness Indirectness Openness Hospitality
18. Becoming A Servant Leader SERVANT LEADERSHIP Placing service before self-interest Focusing on what is feasible Inspiring trust by being trustworthy Listening first Lending a hand
Hinweis der Redaktion
Among the criteria suggested by the American Public Health Association for health education: Health education pgms should include interventions that will effectively reduce a target risk factor, are appropriate for a particular setting, and make optimum use of the available resources. A health ed pgm should be planned, and implemented in such a way that its operation and effects can be evaluated.
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