1. Social networks: Openingdialoguebetweenpeople and scienceNature evolves, and so does our Museum. From monologue to dialogue, learning to be socials and opening doors to science 2.0Red roomThursday, May 26, 2011 – 16-17.30hEcsite Annual conference 2011Warsaw, PolandGemmaRedolad /Cristina SerradellNatural History Museum of Barcelonawww.museuciencies.bcn.cat

3. Archive of natural biodiversity

4. Archive of natural biodiversity

8. Collections

9. Research center

10. A place of debate and knoweldge

12. Collections, Research and Documentation center: Parc de la Ciutadella, Castell dels Tres Dragons building, Laboratory of Nature

15. Collections, Research and Documentationcenter: Parc de la Ciutadella, Castell dels Tres Dragons building, Laboratory of Nature

16. The past and present of the natural sciences, at Martorell Museum

18. A place where science is a celebration And a public square

19. Science nest

20. Where collections explain concepts

22. Textual web

23. Unidirectionaldialog :userswerenotinvolved

24. Learningcontentwww.bcn.cat/museuciencies

25. The virtual museum in 1.0 Geology Museum (Martorell Museum) ZoologyMuseum (Castell dels Tres Dragons)

26. The virtual museum in 1.0 Botanical Garden Botanical Institute

27. Natureevolvesveryfast, mediumiscontinouslyevolving… Intelligence Collective The alchemy of crowds Digital fissure and digital participacion

28. Learning to be socials and opening doors to science 2.0 Communicate Tellgoodstories Connect People, resources and contentsat theright time Learn fromall SOCIAL SCIENCE MUSEUM Collaborate internally and externally

29. Diversity of platforms, users, publics Likes, interests, opinion, groups, pages Internal blog www.bioexplora.cat Explore news, viralization of contents Museum’s blog www.museuciencies.bcn.cat Likes, interests, groups, friends Sharingbookmarks Agenda.museuciencies.cat Sharingimages Sharingpublications Sharing videos

30. Ourgoal: feelcomfortablewiththeconversation Amongthemuseum staff Users: museumstaff Posts: 329 Comments: 866 Internalmuseum blog http://privat.blogmuseuciencies.org

31. Giving informal discussion Internalmuseum blog http://privat.blogmuseuciencies.org 93 users, 43 havepublished and muchmorepeoplehavecommented posts 2 posts per week, a greatvariety of topics

32. Sharingpoints of view Life does not start after work Internalmuseum blog http://privat.blogmuseuciencies.org

33. Tellinggoodstories... Amongall Users: everybody Posts: 118 Comments: 116 Authors: 19 Museum blog www.blogmuseuciencies.org

34. Disseminatethescientificactivity and research The “good-looking” arealsomoreintelligent 19 in-house writers, researchers and curators, periodically collaborate and explain what they do in an informal way, accessing wider and more diverse audiences outside their usual environment.

35. An “agora” of breakingscientificnews Krotite, a new mineral to science Our curators talking about current scientific news

36. Connecting and learningfrom all Exchange experiences among “communicologists”of science and other disciplines Informal dialog, fastanswers, cocreatingcontents and futurelines of work and cooperation

37. Communicating with uncommon freedom - Facebook allow organizing games, contests and app. - Science is amazing - The number of active “fans” and friends increased (5000 per month !!)

38. Sharinginterests, likes and dislikes +150%friends +850% Likes +1110% active users +277%vision posts +199%comments

39. A publicsquare of science - The effect of word of mouth - Trying to be a celebrity is notwellseen - Nothinghappensifyoumaketyping-mistakes

41. Evaluatingtheimpact of the social networks

42. The virtual visit in 2.0 Can we consider the friends and followers of the social networks as visitors?

43. The virtual visit in 2.0

44. The virtual visit in 2.0

45. Being and interacting Have personality and be different Participate more than spread More dialog than monologue Listening more than talking Be creative Be constant

46. Alwayson Will the exhibitions cease to be in the museum galleries? Will iphones and smartphones become the new educational tools? Will geolocation also serve to define contents? Will we have the same contents in different formats? And most important of all, will we get there in time?

47. Acknowledgements Wewanttothank Montse Ferrer forherpatience and work in alltheplatformsthemuseumisinvolved in. Thankallmuseumstaffwhohavecollaboratedwithinterestingarticles and thosewhohavehelpedustoimprovewiththeircomments . And moreover, thankallfriends, users, followerswhohavemadepossiblethedialog. Thankyou

48. Thankyouallforyourattention Contactinformation: gredolad@bcn.cat comunicacioweb@bcn.cat http://www.twitter.com/museuciencies http://www.facebook.com/museuciencies