3. (Un) natural progression
DICTIONARIES, JOBS, BREAKFAST
Wikipedia
REFERENCE BOOKS SUCK. LET’S CROWDSOURCE KNOWLEDGE FROM
NERDS
LinkedIn
I WANT MY DREAM JOB. SURE, I’LL UPLOAD MY CV
Myspace (and later… Twitter)
I LOVE MUSIC AND STUFF, I WANT TO FIND PEOPLE WHO ARE LIKE ME!
Facebook
I DON’T WANT TO BE FAMOUS, I JUST WANT TO STAY CONNECTED
… Everything else
FACEBOOK’S NOT COOL. YOU KNOW WHAT’S COOL? OUR SITE / APP
4. Social Media Timeline
Myspace
Flickr Facebook
Facebook Connect
Wordpress Gmail App Store
LinkedIn Twitter
Wikileaks Foursquar
e
2002 2004 2006 2008 2010 2012
iPhone Instagra
m
Wikipedia YouTube
Mashable
*Pretty, not perfect
5. Social Media Timeline
Myspace
Flickr Facebook
Facebook Connect
Wordpress Gmail App Store
LinkedIn Twitter
Wikileaks Foursquar
e
2002 2004 2006 2008 2010 2012
iPhone Instagra
m
Wikipedia YouTube
Mashable
*Pretty, not perfect
6. “Our goal is not to build
a platform, it‟s to be
across all of them”
Mark Zuckerberg, Facebook CEO
10. Dear Diary / Blog / Tweeps,
this guy I really like asked me out last
Thursday, and we went out on a date on
Friday, which went really well, and I‟ve
waited „til today to change my
relationship status on Facebook…
I‟m really nervous, I‟m not sure why…
Should I do it today or just wait?
11. CONNECT
CHANGE
CURATE
Say hello to
GENERATION CTRL + C
CREATE
COLLABORATE
CONTROL
CONTENT
12. The key to winning
in social media is
#context.
20. The iPhone 5, HD & XHD.
THIS YEAR WE WILL SEE THE SINGLE BIGGEST
SMART PHONE RELEASE OF ALL TIME.
WHEN EVERYONE ON THE PLANET HAS ONE OF
THESE IN THEIR POCKET, WE ARE ALL PUBLISHERS.
21. The Bank of Facebook.
THEY ALREADY HAVE ALL YOUR DETAILS TO ACT AS
YOUR DIGITAL PASSPORT / ID ON THE WEB.
THEY ARE ALREADY F-ING UP GAMES, FINANCE &
SHOPPING, SO DON’T BE SURPRISED WHEN THEY
ANNOUNCE FACEBOOK CREDITS JUST BECAME
THE DEFAULT ONLINE DOLLAR.
22. Apple = Global Telco.
THEY CONTROL YOUR COMPUTER, YOUR
MUSIC SOFTWARE, YOUR PHONE AND YOUR
CONTENT.
WHY NOT SELL YOU THE DATA DOWNLOADS
TOO?
It all started with a shelf full of encyclopedia’s and some very clever people who wanted to share the world’s knowledge with the rest of the world.
Sometimes it feels like social media has been around for ages. When something so quickly becomes deeply ingrained in our lives, it’s hard to imagine what we did before Facebook came along.But as you can see here, it’s really only a few years old.
In my opinion, this is the single most important moment in the evolution of social media.Facebook are about to go public for an unimaginable amount of money, because they surveyed the future of the internet and decided there wouldn’t attempt to be the ‘center’… Only a connective fabric.
This kind of thinking takes genuine courage and foresight.
Everyone is trying to figure out what’s going on in social media right now.What’s the ROI? Can it be monetised? How do we maintain a high level of engagement across multiple markets in metro, as well as regional while maintaining an authentic and ‘local’ voice?
So to figure it out… We are logging on, in record numbers, all day, every day.Anyone recognise some of this behaviour?
She’s not just nervous about meeting a boy.She worrying about how and when to change the digital representation of her personal brand.And she’s doing it in public.
People who fully understand the platform, their audience and their message well enough to articulate context will OWN the social space.Give / Take ratio = 12 / 1
Never stop listening or learning. There is no limit to what we can learn, and the business needs your eyes and ears!