Social Networking Analysis

Maria Horrigan Account Director Health and Human Services Regional lead for Business Analysis ABAA Christmas Drinks, 11 Dec 2008 Social Networking Analysis, Communication & the “Oracle of Bacon”

Slideshare and blogs ,[object Object],[object Object]

“We’re living in a networked world”

We do live in a networked world ,[object Object],[object Object],[object Object],[object Object],[object Object]

Leveraging relationships ,[object Object],[object Object],[object Object],Mmmm…. President…

Relationships in projects ,[object Object],[object Object],[object Object],[object Object],[object Object]

Relevance to BAs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How do we do analyse the ‘social’?

Social Networking Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Networks – Key Terms Centralisation Density or Concentration Size Network properties Types (eg friend, advice) Direction (directed vs undirected) Strength (binary vs weighted ) Relationship properties Name and value Attribute Show relationships or flows between the nodes Links People and groups Nodes

Centrality - revealing the structure in the network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tools to describe centrality "Kite Network" developed by David Krackhardt - http://www.orgnet.com/sna.html

Interpreting Degree of Centrality in the Network

Leveraging Centrality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Putting Actors into Governance ,[object Object],[object Object],[object Object]

Segmenting the Actors in the network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BAs in Web 2.0 strategy ,[object Object],[object Object],[object Object],[object Object]

Stakeholder engagement strategy- Web 2.0 tools ,[object Object],[object Object],[object Object],[object Object],[object Object],7 Building Blocks Of The Social Web

We’re all connected ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],help ^

Take home messages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fin Maria Horrigan Account Director Health & Human Services Regional Lead Business Analysis Email: mhorrigan@smsmt.com Blog: www.barocks.com Slideshare: www.slideshare.com/murph Twitter: @miahorri

Social Networking Analysis

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