Digital marketing secrets for Start-ups 1. How I built my business from scratch? 2. What do i understand about you? 3. Market insights 4. Digital Maturity Index 5. Oxifrugal approach 6. 12 months roadmap

1. 1
Digital marketing
secrets for Start-ups
Your digital partner of choice
Startup Saturday, Yahoo campus, Bangalore, 10th August, 2013
By Muki Regunathan, Founder & CEO, pepper square

2. 2
Agenda
How I built my business from scratch?
What do i understand about you?
Market insights
Digital Maturity Index
Oxifrugal approach
12 months roadmap

3. 3
Indian values with
global mindset
High-energy entrepreneur driven
culture with do or die attitude
• Started in 4th Nov 2002 by Muki with $11
• Clients from India, US, UK and Middle East
• 60% repeat business & 80% word of mouth
• Debt free company with 12 months
operating cash in the bank
• Happily Independent with no external
funding
pepper square strength: self sustained & diverse
• 35% of the employees are with pepper square
for more than 4 years
• We spot talent from small towns and villages
• Diversity – our people come from 11 states in
India
• People are encouraged to fail fast and thus
creating a culture to succeed

4. 4
Generate more business for
your product/service.
You have NO external funding
or
PORTFOLIO
You are ALONE & don’t have
marketing or sales experience.
You want to BUILD your brand
and market yourself.
What do i understand about YOU?
If you don’t belong to any of the above then you are my perfect customer.

5. 5
Market insights
digital = new infrastructure
service is a given and experience is the driver

6. 6
Digital Maturity Index
Digital Maturity Index by pepper square

7. 7
1. Learning to do it with the economy of a ROCK climber.
2. You need to do the sales, marketing, product management,
creative thinking and be a janitor between everyone.
3. Don’t fool your heart - Only 1% of the audience here may get
funding provided you have many paying customers or thousands of
users, the rest have to find a way to success like me.
4. You have two hands and one head, if it is other way around you can
imagine the state of the world.
5. Pace your success
Optimal experience with frugal resources
Oxifrugal approach

8. 8
How to market your product/service?
Connect with the consumersFocus pyramid
Show them value
Help them succeed
Walk with them
Position the brand
Increase adoption
Improve connect
Large
Growing
Emerging

9. 9
12 months roadmap
• The brand promise
• 1 focus area
• Speak your heart
• Tell your story
• Call & Meet
• Send personal
email to every
single prospect
• Select your
prospects &
follow them to
learn what they
are looking for
• In 2 min tell them why
they need you
• They need you more
than you need them
• Be reachable &
proactive
• Choose your
customer & learn to
say NO
EngageEducate Enable
Q1 Q4

10. 10
Questions?
Don’t be shy, let everyone know your
problems, cuz when you share U score.

11. 11
www.peppersquare.com
thank you for your time 
Look for in-depth FREE digital strategy and marketing
resources on our website.
bangalore . dallas