PRSA Digital Impact Conference: Unleash the Power of Social Media: A New Take on Traditional PR
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Presented by Muck Rack CEO Gregory Galant at the PRSA Digital Impact Conference in NYC on June 28, 2013.
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PRSA Digital Impact Conference: Unleash the Power of Social Media: A New Take on Traditional PR
- 1. Unleash the Power of Social Media: A New Take on Traditional PR Gregory Galant @gregory CEO
- 2. Our story Misperceptions How journalists use social media What you should do about it Tracking results
- 9. (Sorry for the tired analogy) What we’re going to talk about
- 10. Over 50% of journalists use social media to source stories
- 11. Journalists are on social media 24/7 looking for news, scoops and sources
- 12. vs.
- 13. 4:41 PM
- 14. 4:42 PM
- 15. 4:44 PM
- 16. 5:04 PM
- 17. 5:28 PM
- 18. 5:36 PM
- 19. It’s not just Twitter. Journalists are invading all social media platforms.
- 20. Start the conversation Personal analysis Find sources Find and verify images and videos Bullets summarized from a variety of official Facebook materials http://bit.ly/muckfacebook
- 21. Use questions as opportunities for localized content. Find story ideas, sources Shape your interview questions Explore buzz, interest surrounding a topic you’re covering Monitor what people are saying about your news organization Share your expertise, give feedbackAll bullets lifted from Poynter http://bit.ly/muckquora
- 22. Talking about Google+ Hosting audience Hangouts Engaging readers Analyzing news coverage Showing personality All bullets lifted from Mashable http://bit.ly/muckgoogleplus
- 23. Case study: How I got quoted in CNET
- 24. 1:58 PM (Found using Muck Rack Pro’s Advanced Search)
- 25. 2:25 PM
- 26. 2:58 PM
- 27. First thing the next day...
- 28. PR can now be quantified and justified better than any time in history