Introducing the Mobile Advertising Demand Side Platform (DSP) from Touchmobi. Touchmobi DSP are defining the problem of the existing media buying in mobile, and make it simpler and better for mobile marketers. Learn more in : http://touchmobi.com
1. Mobile DSP
Real-time Bidding Demand Side Platform for Mobile Advertising
TOUCHMOBI
2. Touchmobi DSP
Ad agencies, App Developers
and Mobile Marketers can
scale up their mobile
campaigns on demand.
Instant Traffics
and make your
Campaigns
Profitable
TOUCHMOBI
Distribute your mobile
campaigns in display banner,
rich media, video and native
ads
3. Marketing in Mobile
As an advertiser, you have ever experience this?
Setup your campaigns in repeating process
to create ads in difference ad networks?
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You don’t know which network traffics are working good
for your campaign? It feels like walking blind.
Monitor and optimize your campaign took a while to
make it success? Sometimes fail to meet the K.P.I.
4. Touchmobi DSP
OpenRTB 2.1 Compliant
Self-Serve Bidding Platform
Automatically decides which
impressions the advertiser will
buy
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Taken out inefficiency time and
cost of the media buying
process
Seamless access to
Global Inventory
5. Touchmobi DSP
State of the art RTB Ad Exchange that brings Highest Quality ads
at the Best Price
Data Science approach towards relevancy & targeting
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RTB are targeting on
segmentation, not
about Ads placement
statically.
6. Advance Features
Data Management Platform and Data Mining Integration
with 3rd party consumer audience segments
Better targeting and Better Optimization results
3rd party Conversion Tracking Support
3rd party Fraud Detection
through AdTruth
hasOffers, Appsflyer, and ad even in addition to
in-house tracking solution
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Programmatic Ad Buying base on Campaign K.P.I.
7. Advanced Audience Targeting
In Audience Targeting For Mobile Retargeting
Geo-based targeting
Device-specific targeting
Demographic-based
targeting
Hyperlocal targeting
Carriers targeting
IP addresses for specific users
Device IDs of a user’s mobile
device
Tracking pixels: Follows a user’s
movement to increase
conversions for incomplete
transactions for a particular app
User categories: Based on
users interest
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9. CPI coming soon,
available on CPI base ad
exchange networks
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Advance Optimization
Model Type - CPM , CPC
Programmatic Ad Buying
Optimize for CTR , improve your creatives performance
Optimize for Conversion Rate, improve your
campaign performance become high ROI
