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Sweeny Seo30 Web20 Finalversion

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Marianne Sweeny
Marianne Sweeny

The document discusses the evolution of search from early human-mediated models to modern automated systems. It outlines the development of search engines from basic directories to sophisticated algorithms that analyze user behavior and semantic relationships to improve relevance (Search 1.0 to Search 2.0). The document then discusses opportunities for search engine optimization in the modern search landscape, including harnessing social media and mobile usage data.

BusinessTechnologieDesign
1 von 23
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Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO 0.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search 1.0: The Birth of Relevance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0
Search 2.0
Data/Intel: Semantic Web: Hilltop ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data/Intel: Semantic Web: Topic-Sensitive PageRank ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Search 2.0: Automatic Query Expansion with LSI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LSI on Google ,[object Object],[object Object],[object Object],[object Object],[object Object]
Search 2.0: Orion Algorithm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search 2.0: Google History
Search 2.0: Social Search ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.sifry.com/alerts/archives/000436.html ,[object Object],[object Object]
Search 2.0: Search Independent from a Single Device: Mobile Search ,[object Object],[object Object],[object Object],[object Object],* Neilsen Research: Critical Mass of the Mobile Web: July 2008
Search 2.0: Rich User Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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SEO 2.0: Data is the next “Intel inside” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO 2.0: Harnessing the Collective Intelligence
SEO 2.0: Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO 2.0: Search Independent from a Single Device: Mobile Search ,[object Object],[object Object],[object Object],[object Object],[object Object]
SEO 2.0: Search Independent from a Single Device: Local Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where It Was – Where It Is Going

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