Oracle Exalytics and Oracle Database In-Memory 12c—the Perfect Match [CON9104] With the introduction of the Oracle Database In-Memory 12c option, Oracle Exalytics—being Oracle’s in-memory machine—was one of the first candidates to host Oracle Database with the new option. Taking advantage of the high-memory capacity, customers were able to use the familiar Oracle Database as their in-memory database of choice to achieve extreme performance for their business analytics deployments. Join this session to learn about Oracle Exalytics capabilities that make it one of the best platforms to run Oracle Database In-Memory 12c, and hear from customers who have already deployed Oracle Database In-Memory 12c on their Oracle Exalytics platform. Thursday, Oct 29, 12:00 p.m. | Moscone West—2018

1. Hans Willem Cortenraad, directeur
22 november 2012
Creating added value with (big) data
OOW, Oracle Exalytics and Oracle Database In-Memory 12c—the Perfect
Match
Mathijs Suidman, Business unit manager CB
“Ahead with smart logistics” is all about data

2. Integrale logistieke oplossingen
Ondertitel van de presentatie
About me
Mathijs Suidman
Business unit manager Media
m.suidman@cb.nl
@msuidman
2

3. Integrale logistieke oplossingen
Ondertitel van de presentatie
About CB
• Founded in 1871
• Owned by Dutch bookstores and publishers
• Distribution services for all Dutch publishers to both
bookstores and consumers (e-commerce fulfillment).
Services include:
• Warehousing
• Distribution
• Ordering, financial services and reporting
• Title information (BIP) and Dutch ISBN agency
• For both physical and digital books
• As of 2012 CB has diverted it’s business into Fashion and
Healthcare distribution

4. Integrale logistieke oplossingen
Ondertitel van de presentatie
About CB media
Figures 2014
Folio books
• 80.000 titles
• 38 million copies
(of which 7,5 mln e-commerce)
• 1.000 publishers
• 1.500 bookstores
• 125 webshops
POD
• 15.000 titles
• 400.000 copies
• 275 publishers
• 1.500 bookstores
• 125 webshops
E-books
• 36.000 titles
• 3.2 million copies
• 300 publishers
• 190 webshops

5. Integrale logistieke oplossingen
Ondertitel van de presentatie
About CB Media in “data”
5
• 8 million book titles (incl. foreign titles)
• Orderdata from 2006-now
• 1 billion records
• Ca 2.500 users

6. Integrale logistieke oplossingen
Ondertitel van de presentatie
Our focus on (big) data
6
• Data always has been an important part of our
logistics company
• Our success in e-book distribution learned us that
our added value is not just in smart (digital)
logistics.
• Our Infographics regarding developments in de
Dutch retail market where originally launched as
promotion for our (e-book) distribution services, but
became a valued market research source.

7. Integrale logistieke oplossingen
Ondertitel van de presentatie
Deployment of DBIM 12c at CB
7
• Roll out of OBIEE for internal use in 2011 with ca 10 million records.
• We worked for 2,5 years trying to get Exalytics with Times Ten (another IM
database) up and running, without proper results
• We needed to step up to 150 million records.
• Finally DBIM 12c was available to us in March 2015
• All up and running within 1 week
• All in-memory (1TB) and all parallel (40 Cores)
• Now 6 month’ s in a stable set up, available for beta clients without issues
• As of January 2016 our Analytics applications based on OBIEE, will be
available for all our clients and meanwhile we have already extended our
database tot 0,5 billion records to grow towards 1 billion in the next year.

8. Integrale logistieke oplossingen
Ondertitel van de presentatie
Performance of DBIM 12c at CB
8
Performance of our data retrieval in a 12c in-memory environment
Test with 150 million records, 59 query’s for 54 sec:
12%
88%
~1 sec
Split sec
IMDB 12c is easy and super fast without system management hassle. All about raw
data in memory, no indexes, no aggregators. Just memory and parallel connected
processors.

9. Integrale logistieke oplossingen
Ondertitel van de presentatie
Big data, big challenges
9
• How to make sure that all our customers understand all
the data handed to them?
• How to be prepared for new questions from our
customers?
• How to offer a 24/7 stable an reliable application and
servers to service our 2k+ customers based on data
warehouse with 1 billion records?
• How to execute on efficiency profit and serious cost
reduction in our account management/customer service
with our new Analytics product?

10. Integrale logistieke oplossingen
Ondertitel van de presentatie
What’s next?
10
• Mobile
• New account set up enables new
business model for Analytics revenue
stream
• Apart from great insight in the “past”,
focussing on predictive analytics. For
example, printrun forecasting
• New business, new Big Data

11. Integrale logistieke oplossingen
Ondertitel van de presentatie
Concluding
11
• Ahead with “smart logistics” is all about data.
• Our data focus enables us to create new services with new business values
• IMDB 12c is not just the perfect match, it has become our backbone to create
new business on.