Mobile Trends 2008 - America's Emerging Mobile Web

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What is the Mobile Web really? This study looks into how mobile has taken off in other countries compared to the US, and where the American mobile web story is headed. It explores emerging trends and how it relates to 4 mobile personas. Who are the mobile web users, and how/where do you reach them?

Business Technologie

Mobile Trends 2008
America’s Emerging Mobile Web

© ™ ORGANIC INC. CONFIDENTIAL. ALL RIGHTS RESERVED.

What is the “Mobile Web”?
The Mobile Web refers to the World Wide Web as
accessed from mobile devices such as cell phones,
PDAs, and other portable gadgets connected to a
public network. Access does not require a desktop
computer.

But what is it really?

2
© ™ ORGANIC INC. CONFIDENTIAL. ALL RIGHTS RESERVED.

Mobile Trends 2008 - America's Emerging Mobile Web

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