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The U.S. Economic Meltdown
Chapter 7 Production, Firms, and the Market
Theory of the Firm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Theory of the Firm ,[object Object],[object Object],[object Object],[object Object]
Theory of the Firm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Theory of the Firm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rocky’s Mountain Bikes’ ,[object Object],[object Object],[object Object],[object Object]
Theory of the Firm ,[object Object],[object Object],[object Object]
Theory of the Firm ,[object Object],[object Object],[object Object]
Theory of the Firm ,[object Object],[object Object],[object Object],[object Object]
Theory of the Firm ,[object Object],[object Object],[object Object],[object Object]
Theory of the Firm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Theory of the Firm ,[object Object],[object Object]
Short Run vs. Long Run ,[object Object],[object Object],[object Object]
Example ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marginal Revenue  Marginal Cost ,[object Object],[object Object],[object Object]
Marginal Revenue  Marginal Cost ,[object Object],[object Object],[object Object]
Marginal Cost Marginal Revenue $35 $185 $100 $200 2 $30 $150 $100 $100 1 - $120 - $0 0 Marginal Cost Total Cost Marginal Rev Total Rev Units Sold
Marginal Revenue  Marginal Cost ,[object Object],[object Object]
Controlling the Costs of Production ,[object Object],[object Object],[object Object]
Controlling the Costs of Production ,[object Object],[object Object],[object Object]
Controlling the Costs of Production ,[object Object],[object Object],[object Object]
 
Choosing Production Methods ,[object Object],[object Object],[object Object]
 
 
 

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Theory of a Firm