The Elaboration Likelihood Model proposes that people process persuasive messages through either the central route, carefully considering arguments, or the peripheral route, using mental shortcuts. The type and success of persuasion depends on an individual's motivation and ability to think about the message, as well as cues in the message itself.

1. Elaboration Likelihood Model of Richard Petty and John Cacioppo

2. The Central Route

3. The Peripheral Route

4. Motivation for Elaboration

5. Ability for Elaboration

6. Type of Elaboration

7. Elaborated Arguments

8. Peripheral Cues L.S.C.A.R.S.

9. Practical Advice for Persuader