The connected economy mark skilton july 15 bright talk v2
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The connected economy mark skilton july 15 bright talk v2
- 1. © PA Knowledge Limited 2015 1 SHARE ON GOOGLE+ SHARE BY EMAIL EMBED BUILDING DATA VALUE IN THE CONNECTED ECONOMY – INSIGHTS & PRACTICAL EXAMPLES Prof. Mark Skilton PA Digital, Warwick Business School Professor of Practice ISM July 15 https://www.brighttalk.com/webcast/9059/162741?autoclick=true1
- 2. © PA Knowledge Limited 2015 2 • Building the “connected economy” the role of data and new economics of data power – PA consulting , Warwick Business School – Mark Skilton Building Data value in the connected economy – insights & practical examples Prof. Mark Skilton PA Digital, Warwick Business School Professor of Practice ISM
- 3. © PA Knowledge Limited 2015 3 The value on data is rapidly shifting in many industries , recent high profile examples are the shift in ePayments where the micropayment transaction values are trending to fractions of cost. The value is more in what the payments provider and the banking system knows about the individual and the buying behavior. Another is in the recent “Swift versus Apple” and Amazon tinkering with some eBook payments towards authors being “paid per number of pages read”. The issue of data and analytics is central to the sharing economy and the crowd economy that are driving new economic and monetization business models. This session on July 15 looks at the emerging tools and business models that seek to deal with the digital convergence of data, customers and companies and the disintermediation and re-intermediation of markets. Building Data value in the connected economy – insights & practical examples
- 4. © PA Knowledge Limited 2015 4 THE HYPERCONNECTED BUSINESS NEW VALUE DRIVERS ENABLED BY DIGITIZATION Reported % GDP Digital economy Actual Social Behavior % shift to online adoption % CAGR of Shift to Digital Enterprise Activity Results 20-30% 7-11% 40-90% Modern Digital Economy Finer Grained Data and connectivity Increasing Customer & market Connectivity Modern Digital Business THE DIGITAL ECONOMY – THE “TRIPLE SCALING EFFECT”
- 5. © PA Knowledge Limited 2015 5 DIGITAL OPERATING MODEL CUSTOMER EXPERIENCE NEW OUTCOMES With customers, workforce, suppliers, through objects, places, spaces, assets, services Leadership, ambition, creativity, innovation, skills, practice, organization, products & services Performance, Stakeholders, competitiveness, sustainability governance, reliability, trust, security, compliance Creating the Digital Vision Enabling the Value experience Building growth and return on investment Modern Digital Business WHAT DOES THIS MEAN FOR MONETIZING YOUR DIGITAL BUSINESS ?
- 6. © PA Knowledge Limited 2015 6 Source: PA Innovation Lab NEWOUTCOMEECONOMICS GROW YOUR ADDRESABLE MARKET VALUE UNDERSTAND AND DRIVE VERTICAL AND HORIZONTAL ECONOMICS OF THE DIGITAL ECONOMY Digital Enterprise Cost & Efficiency Revenue Extended Growth Generative Growth Existing market Size Upsell, cross sell Extended Vertical and Horizontal experience Co-presence, platforms and “integrated economy” DIRECT PRODUCTS & SERVICES SECONDARY PRODUCTS & SERVICES CONTEXTUAL PRODUCTS & SERVICES REDEFINE INDUSTRY STRUCTURE DYNAMICS “Triple Scaling Effect” Reported % GDP Digital economy Actual Social Behavior % shift to online adoption % CAGR of Shift to Digital Enterprise Results20-30% 7-11% 40-90% Modern Digital Business TECHNOLOGICAL FOCUS VERSUS CUSTOMER CENTRIC FOCUS
- 7. © PA Knowledge Limited 2015 7 Source: PA Innovation Lab The Changing Digital Enterprise Model Most companies are not addressing the latent Potential of the Digital Economy Most companies not engaging customer in the context of their locations Many organizations are not scaling their digital ambitions to respond to the opportunities and challenges of the Digital Economy Rooms /Facilities Personal / Business Communities Travel - In transit Contextual relationships Knowledge Objects ADDRESSIBLE MARKET Sensors, Actuators DIGITAL OPERATING MODEL CUSTOMER EXPERIENCE NEW OUTCOMES Creating the Digital Vision Building growth and return on investment Modern Digital Business Enabling the Value experience With customers, workforce, suppliers, through objects, places, spaces, assets, services Leadership, ambition, creativity, innovation, skills, practice, organization, products & services Performance, Stakeholders, competitiveness, sustainability governance, reliability, trust, security, compliance BUILD YOUR DIGITAL BUSINESS
- 8. © PA Knowledge Limited 2015 8 Source: PA Innovation Lab A new approach to realizing Digital Business
- 9. © PA Knowledge Limited 2015 9 Source: PA Innovation Lab Build your Digital Business
- 10. © PA Knowledge Limited 2015 10 Source: PA Innovation Lab UNDERSTAND HOW ECONOMICS OF VERTICALS AND HORIZONTALS NEED CNNECTED SPACES & PLATFORMS Understand HORIZONTAL ECONOMICS CUSTOMER JOURNEYS
- 11. © PA Knowledge Limited 2015 11 Public Services Financial Services Health Care Retail Embedded software feedback Product Data Management mediation Transport Automotive Private partner services Self-service medical appointments eHealth monitoring mHealth tracking and personalized feedback Co-design with partners and customers Vehicle automation Telecoms Payments start-ups Digital currency alternatives Context based product-payment links Digital wallets UnbundlingRebundling Community sourced services Start-up incubation Smart amenity Community innovation UnbundlingRebundling UnbundlingRebundling UnbundlingRebundling UnbundlingRebundling UnbundlingRebundling UnbundlingRebundling Localized online services Pro-sumer product marketing collaboration Social media marketing Crowd sourcing Self-service planning Crowd sourced Rides Journey ePayments Partner services Unlocking New alternative Band Networks Quad play OTT services Lifestyle services Partner services “ Consumers can occupy and choose services in clusters “ Modern Digital Economy Modern Digital Business 3D Printing “Maker” Communities Embedded Platforms Electronics Fabrication intermediation UnbundlingRebundling UNDERSTAND LIMITES AND ACCESS IMPLICATIONS OF VERTICALS ECONOMICS Understand VERTICAL ECONOMICS
- 12. © PA Knowledge Limited 2015 12 Building Digital Enterprise - Living Digital Spaces …MULTIPLIER EFFECTS Enterprise Customer Outcomes Objects Rooms, Facilities People, Businesses Space Time Digital Signage Smart PoS Payments Crowd Sourcing Innovation Partner embedded services Mobile App Purchases Multi-channel leverage Social media discounts Brand cross-sell, up-sell Social – Market connections 3rd party Turnover pull-through % Mobile Sales % indirect sales % Brand Sales % Address1ble Market % Total cost of operation Time to market Changes in channel stock VISUALIZATION & INTERACTION DIGITAL PLATFORMS – NEXT GENERATION HORIZONTAL VERTICAL
- 13. © PA Knowledge Limited 2015 13 The Information ECONOMY DIGITAL BUSINESS & CUSTOMER EXPERIENCE WORK GROUP http://www.opengroup.org/getinvolved/forums/platform3.0 Open Platform3.0 The Open Group
- 14. © PA Knowledge Limited 2015 14 Thinking Digitally – THE GENERATIVE ECONOMY “in one digital minute” “Growth in one digital year” Technologies Technology clusters Digital Ecosystems Digital Economy Digital Enterprise
- 15. © PA Knowledge Limited 2015 15 Source: PA Innovation Lab Cost & Efficiency Revenue Extended Growth Generative Growth NEWOUTCOMEECONOMICS BUILDING MODULAR, SCALABLE PLATFORMING CAPABILTIES DISRUPTIVE STRATEGIES (Converged Omni-channel) 2-sided Market Platforms TSPs Examples Healthcare – Translation to Bench mHealth monitoring News- Media – Entertainment Education - MOOC Retail - eMarketplace Web apps Web catalogs Social Networks Content mashups Mobile apps Mobile gaming Mobile geo-presence Mobile adverts Financial Services – On-line payments Citizen services – identity management Multi-sided Market Platforms MSPs Value Network Ecosystems VNEs Examples Smart City Connected Car Smart Hotel TECHNOLOGICAL FOCUS VERSUS CUSTOMER CENTRIC FOCUS
- 16. © PA Knowledge Limited 2015 16 Designing Digital Spaces UX DEco DX CX INCREASING SCALE AND IMPACT OF DIGITAL ENTERPRISE Value Network Ecosystem Digital Spaces Digital Ecosystems Customer Experience User Experience UI User Interfaces Connected Platforms NEWOUTCOMEECONOMICS BUILDING THE DIGITAL ENTERPRISE TECHNOLOGICAL FOCUS + CUSTOMER CENTRIC FOCUS + INDUSTRY FOCUS ECOSYSTEM DESIGN PATTERNS Enabling Engagement ECOSYSTEM MANAGEMENT GOVERNANCE, STANDARDS, BEST PRACTICES, METRICS, TRUST, COMPLIANCE, ASSURANCE, CLUSTERS, INCENTITIVES, PERFORMANCE, MONETIZATION, PORTFOLIO, BUSINESS CASE
- 17. © PA Knowledge Limited 2015 17 PA Consulting AWARD WINNING PREMIER CONSULTANCY @GoDigitalPA Customer Experience Management Digital Operating Models Digital Business Strategy Models Digital Products & Services Digital Technology Models Cyber Trust & Security Digital Strategy Digital Business Design Digital Implementation Operating Digital Business Scope and end to end scale +2500 Consultants Worldwide Transforming business from strategy to delivery ECOSYSTEMS, STANDARDS, PRIVACY, TRUST, PROGRAM TRANSFORMAITON SUSTAINABILITY, GOVERNANCE Innovate Adopt Scale TALK TO PA ABOUT OUR DIGITAL SERVICES Wearables & IOT Social Analytics “BUILDING THE CONNECTED ECONOMY” CONTACT MARK SKILTON 07808 039240 Mark.Skilton@PAConsulting.com PA DIGITAL SERVICES
- 18. © PA Knowledge Limited 2015 18 Free Book (Limited time) Palgrave macmillan International “Business in the Digital Economy” Professional International Series http://www.paconsulting.com/our- thinking/building-the-digital-enterprise/ LINK