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Mobile Value-Added Services
(VAS) In 4G: Market Analysis And
Forecasts For LTE-Based VAS
2013 - 2018
In the pre-LTE marketplace, the
biggest mobile value-added services
(VAS) are mobile apps and mobile
advertising. This does not change
simply with the introduction of LTE, as there will only be roughly
184 million LTE subscribers globally against 7.2 billion subs
overall by year end 2013. A transformation will occur over a
period of years in which certain key mobile VAS applications will
establish a sustainable market position for the network
operators. In fact, this must occur for carriers to establish new
revenue streams for business growth beyond core voice and
data services as well as anticipated margin squeeze.
To Read The Complete Report with TOC:-
http://www.marketresearchreports.biz/analysis-details/mobile-
value-added-services-vas-in-4g-market-analysis-and-forecasts-
for-lte-based-vas-2013-2018
The first part of this report assesses the current state of LTE.
The report then analyzes value-added services (VAS) in the post
LTE era. The research takes an umbrella approach as it
evaluates data, mobile advertising, and mobile apps first, and
then considers market verticals. Mind Commerce explains how
revenues are realized in each market. Mind Commerce examines
Rich Communications Suite (RCS) and Voice over LTE (VoLTE).
The report describes how the market will develop, in general,
and also evaluate what countries are likely to adopt VoLTE by
taking a detailed look at
infrastructure, spectrum, and the
competitive landscape in each
country.
The report includes forecasts for 2013
– 2018 for every major VAS
application category including:
 Mobile Data
 Voice over LTE (VoLTE)
 Rich Communication Suite (RCS)
 Mobile Advertising
 API-based Apps
 Social Networking
 Coupons and Loyalty
 Geo-location
 Mobile Gaming
 Mobile Virtual Goods
 Video, TV, and Second Screen
 Mobile Health
 Mobile Entertainment
 Machine-to-Machine (M2M)
 Connected Vehicles
 Public Safety
 Messaging (non RCS)
 Small Cell Targeted Advertising
The report includes conclusions and recommendations for
network operators, content providers, application developers,
and infrastructure providers. The Report also includes vendor
analysis from selected companies including Empirix, OpenCloud,
Openmind Networks, Samsung, and Tropo.
Target Audience:
 OSS/BSS Solution Providers
 Mobile Network Operators
 Mobile Software Developers
 Mobile Payment Service Providers
 Handset and Tablet Manufacturers
 Content and Applications Mediators
 Social Commerce Vendors and providers
 Mobile Marketing and Advertising Providers
 Telecommunications Infrastructure Providers
Key Findings:
 Challenges to carrier business include existing concerns, such
as Over-the-Top (OTT) service providers, as well as emerging
threats such as Direct (Peer-to-Peer) Communications, which
shall ironically be enabled via LTE.
 Network operators must deal with the threat of these “dial
around” voice over wireless IP (or VoIP over Wireless OTT)
OTT service providers by offering their own “dialable” VoIP.
Dialable VoIP is enabled through Voice over LTE (VoLTE).
Network operators must also offer Rich Communications Suite
(RCS) as a multimedia VAS application to combat OTT
competition. Carriers must also embrace API integration with
various third-parties to offer their own VAS.
 It is our strong recommendation to incumbent carriers that
they recognize that core bearer based revenues will go down
over time. They must leverage LTE infrastructure and
capabilities to offer their own differentiating capabilities
including premium-priced VAS applications
Request Sample Report @
http://www.marketresearchreports.bi
z/sample/sample/175930
Report Benefits:
 Global and regional forecast for key
apps: VoLTE and RCS
 Forecasts for 2013 – 2018 for
every major LTE VAS application
 Identify challenges and opportunities for LTE services
providers
 Understand the business drivers and key success factors for
VoLTE and RCS
 Identify opportunities for infrastructure providers and
application developers
 Understand LTE technology and supporting next generation
network infrastructure
 Identify emerging opportunities including Connected Vehicles
and Small Cell Advertising
About Us:
Marketresearchreports.biz is the most
comprehensive collection of market
research reports.
Marketresearchreports.biz services
are especially designed to save time
and money of our clients. We are a
one stop solution for all your research
needs, our main offerings are
syndicated research reports, custom research, subscription
access and consulting services. We serve all sizes and types of
companies spanning across various industries.
With a team of experienced consultants we are committed to
serve our clients in a way which increase their efficiency, reduce
costs and saves time. Our professional search engine helps you
in finding the best and latest market research report with just
one click of the mouse. Our database represents the most
updates and latest market research report collections form all
the leading market research publishers across the globe.
Contact:-
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
Email: sales@marketresearchreports.biz
Website: http://www.marketresearchreports.biz/
Blog: http://bccresearchreports.blogspot.com

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Mobile Value-Added Services (VAS) In 4G: Market Analysis And Forecasts For LTE-Based VAS 2013 - 2018

  • 1. Mobile Value-Added Services (VAS) In 4G: Market Analysis And Forecasts For LTE-Based VAS 2013 - 2018 In the pre-LTE marketplace, the biggest mobile value-added services (VAS) are mobile apps and mobile advertising. This does not change simply with the introduction of LTE, as there will only be roughly 184 million LTE subscribers globally against 7.2 billion subs overall by year end 2013. A transformation will occur over a period of years in which certain key mobile VAS applications will establish a sustainable market position for the network operators. In fact, this must occur for carriers to establish new revenue streams for business growth beyond core voice and data services as well as anticipated margin squeeze. To Read The Complete Report with TOC:- http://www.marketresearchreports.biz/analysis-details/mobile- value-added-services-vas-in-4g-market-analysis-and-forecasts- for-lte-based-vas-2013-2018 The first part of this report assesses the current state of LTE. The report then analyzes value-added services (VAS) in the post LTE era. The research takes an umbrella approach as it evaluates data, mobile advertising, and mobile apps first, and then considers market verticals. Mind Commerce explains how revenues are realized in each market. Mind Commerce examines Rich Communications Suite (RCS) and Voice over LTE (VoLTE). The report describes how the market will develop, in general, and also evaluate what countries are likely to adopt VoLTE by
  • 2. taking a detailed look at infrastructure, spectrum, and the competitive landscape in each country. The report includes forecasts for 2013 – 2018 for every major VAS application category including:  Mobile Data  Voice over LTE (VoLTE)  Rich Communication Suite (RCS)  Mobile Advertising  API-based Apps  Social Networking  Coupons and Loyalty  Geo-location  Mobile Gaming  Mobile Virtual Goods  Video, TV, and Second Screen  Mobile Health  Mobile Entertainment  Machine-to-Machine (M2M)  Connected Vehicles  Public Safety  Messaging (non RCS)  Small Cell Targeted Advertising The report includes conclusions and recommendations for network operators, content providers, application developers, and infrastructure providers. The Report also includes vendor analysis from selected companies including Empirix, OpenCloud, Openmind Networks, Samsung, and Tropo.
  • 3. Target Audience:  OSS/BSS Solution Providers  Mobile Network Operators  Mobile Software Developers  Mobile Payment Service Providers  Handset and Tablet Manufacturers  Content and Applications Mediators  Social Commerce Vendors and providers  Mobile Marketing and Advertising Providers  Telecommunications Infrastructure Providers Key Findings:  Challenges to carrier business include existing concerns, such as Over-the-Top (OTT) service providers, as well as emerging threats such as Direct (Peer-to-Peer) Communications, which shall ironically be enabled via LTE.  Network operators must deal with the threat of these “dial around” voice over wireless IP (or VoIP over Wireless OTT) OTT service providers by offering their own “dialable” VoIP. Dialable VoIP is enabled through Voice over LTE (VoLTE). Network operators must also offer Rich Communications Suite (RCS) as a multimedia VAS application to combat OTT competition. Carriers must also embrace API integration with various third-parties to offer their own VAS.  It is our strong recommendation to incumbent carriers that they recognize that core bearer based revenues will go down over time. They must leverage LTE infrastructure and capabilities to offer their own differentiating capabilities including premium-priced VAS applications
  • 4. Request Sample Report @ http://www.marketresearchreports.bi z/sample/sample/175930 Report Benefits:  Global and regional forecast for key apps: VoLTE and RCS  Forecasts for 2013 – 2018 for every major LTE VAS application  Identify challenges and opportunities for LTE services providers  Understand the business drivers and key success factors for VoLTE and RCS  Identify opportunities for infrastructure providers and application developers  Understand LTE technology and supporting next generation network infrastructure  Identify emerging opportunities including Connected Vehicles and Small Cell Advertising
  • 5. About Us: Marketresearchreports.biz is the most comprehensive collection of market research reports. Marketresearchreports.biz services are especially designed to save time and money of our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries. With a team of experienced consultants we are committed to serve our clients in a way which increase their efficiency, reduce costs and saves time. Our professional search engine helps you in finding the best and latest market research report with just one click of the mouse. Our database represents the most updates and latest market research report collections form all the leading market research publishers across the globe.
  • 6. Contact:- M/s Sheela 90 Sate Street, Suite 700 Albany, NY 12207 Tel: +1-518-618-1030 USA – Canada Toll Free: 866-997-4948 Email: sales@marketresearchreports.biz Website: http://www.marketresearchreports.biz/ Blog: http://bccresearchreports.blogspot.com