17. info Morning Edition
Rush Limbaugh
ATC
Sean Hannity
Fresh Air
FOX News
Day to Day
MSNBC
Marketplace
Network News
plus almost everything else
dumb smart
Car Talk
Radio Morn Shows
Wait, Wait
E!
This American Life
Smarter than 5th Grader?
Prairie Home
Ryan Seacrest
...?
entertainment
45. To: NPR Staff
From: Margaret Low Smith, VP
Programming
Re: NPR and CBS Entertainment
to Produce Television Pilot
Based on quot;Wait Wait... Don't
Tell Me!quot;
Date: 9/4/08
46.
47.
48. 3. Develop Brands
• Is it smart?
• Is appeal broad?
• Is it different from what you’re doing now?
• Are brand extensions and digital experiences
built in?
• Does it solve a problem for the audience?
• Does it leverage what you - uniquely - can create?
• Did you stop taking yourself so seriously?
57. • Use the Power of the Tower
• Share $ in all directions, not just
station to network/producer
• Role of advertising in Public Radio’s
future - don’t take the non-com rules
to the Internet
• When are you going to license content
to commercial stations?
59. Radio is the web of local
relationships between advertisers
and consumers mediated by your
company – no matter how or
where you connect those
relationships.