I am the exclusive licensee for Joseph Abboud Home Collection (Top Of Bed)

2. Brand Overview
Global luxury lifestyle

3. By The Numbers
#1 menswear designer for wholesale tailored clothing
#1 market share in men’s tailored clothing in Nordstrom
Top 10 brand in awareness among competitive set in clothing
250,000 Joseph Abboud shoulder garments sold per year
#2 in designer menswear market share to Hugo Boss in the
U.S. market
#3 Tailored Clothing resource at Bloomingdales behind Hugo
Boss and Armani
48 international territories expanding to over; expanding to over
75 by 2009
Joseph Abboud has been a successful men’s apparel brand
since 1986 and is a $400M Global Lifestyle Brand
Approximately 400 stores sell Joseph Abboud Tailored Clothing
in the U.S., making us one of the most pure brands in the
market (Polo is approximately 3000 points of sale; Hugo Boss is
approximately 1000 points of sale)
In 2004 we had only 1 brand focused on 35-54 year old male.
In 2006 6 brands in the Joseph Abboud lifestyle family focused
on demographics ranging from 6 months to 99 years old,
women and men, a more global audience tiered at multiple
price points.

4. Luxury Brand
Joseph Abboud is a luxury brand that has recognized the changing
retail landscape and adjusted its strategy accordingly.
• Lifestyle Brand
– Joseph Abboud is an “updated traditional” lifestyle design
company that has had a successful brand since 1987
• Resonates with men and women
• Encompass a range of demographics
• Lifestyle brand collection with industry leading
licensed partners
• Global Product
– Joseph Abboud designs, manufactures, merchandises,
markets, and distributes a wide range of products
including suits, sportcoats, trousers, sportswear, dress
shirts and neckwear under our master label with a globally
diverse sourcing platform.
– Owning our own suit and sportcoat factory, we have a
competitive advantage over other apparel companies
• Upscale Distribution
– Products are sold at better department and specialty
stores, in addition to our own stores internationally, with
great presentations and excellent relationships with store
management and buyer.
– Our prime positioning in stores such as Nordstrom, Lord &
Taylor, Bloomingdale’s, Belk, Von Maur and Saks Fifth
Avenue in the U.S. has been the key to our success with
goods flowing in accordance with the retailer’s needs.

5. Unique Positioning
Modern Alternative to Traditional American Dressing
Updated traditional styling has broad demographic appeal
Higher level of sophistication than other American brands
European construction at more affordable prices
American European

6. Joseph Abboud Brand Perception
As studied vs. other brands
Unparalleled Brand Perception
• Joseph Abboud outranks Hugo Boss, Polo/Ralph and Calvin
Klein in categories of
•European
•Exclusive
•Expensive
•Prestigious
•Sophisticated
Bridge Between Europe and America
• Joseph Abboud is seen as more European (even
though we are an American company) due to our
‘bridge’ styling
The Competition
• Our competitors are viewed as “post peak” and overly
distributed
Research Conducted by NPD (June 2007)

7. Target Customer Profile
• 35–54 year old men and women shopping for
the men in their lives
• $90,000 single; $150,000 household
• Style is primary shopping motivator, rather than
replenishment*
• Tailored clothing plays a significant role in and
out of the office*
• “Dressy casual” is emerging trend
• Retail merchandising impacts what gets
noticed and purchased*
• Same taste, style interest, sophistication and
knowledge as non-buyers or those who wear
Armani, Hugo Boss, Polo and Zegna*
– Actively seek insight on men’s style
issues*
UPSCALE DISTRIBUTION:
Nordstrom, Bloomingdale’s ,
Saks Fifth Avenue, Lord & Taylor,
Neiman Marcus, Von Maur, Specialty Stores
*Source: Kanter International JA Focus Groups (2005).

8. Joseph Abboud Home
Joseph Abboud Home attributes:
Comfort
Aspirational
Exclusive Prints
Accessible Luxury
Natural Fibers and Fabrics
Designs follow neo-traditional heritage of our brand,
the interplay of natural elements and textures with
modern luxury and refinement
•Sold through better department stores
•Bed,Bath & Beyond, Bloomingdales and direct to
consumer through interior decorators
•Provides a natural bridge to our women’s apparel
business and the success of Home shows positive
receptivity to the brand by women
•Licensee list comprised of dominant players in
each category

9. Home by the numbers
• Kravet sells over 100,000 yards of
designer fabric to a group of 40,000
interior designers annually
• 1000 sets of 1 tabletop design sold in 1
Bloomingdales in 1 day
• Home products are available in over
2500 points of sale in the United States
• 15% of the Basic bedding line is
organic as a part of our growing
Naturals program

10. Luxury Hotel Collection
The value we add to hotel chains:
• Our perception among business
travelers as a style authority
• Ability for hotels to cross market
with our retail partners
• One stop design solution
Joseph Abboud Licensees already sell
licensed products via their contract sales
divisions. Our licensees are industry
leaders in their categories
Hospitality products that we currently
license include:
•Uniforms
•Amenities
•Down Products

11. Brand Awareness among Women
Thirty percent of our target
consumers surveyed have heard of
Joseph Abboud and when thinking
about the brand, the following
attributes come top of mind :
High Quality 63%
•Expensive 55%
•Stylish 47%
•Sophisticated 38%
•European 37%
•Prestigious 34%

12. Brand Awareness among Women
Aided Brand Awareness by Brand Cluster Aided Brand Awareness by HH Income
39%
36% 29%
49% Elie Tahari
Elie Tahari 23%
32%
26%
29%
$100k+
Designer 33%
29% $60k - $99k
Bridge 23%
37% Joseph Abboud
Joseph Abboud 20% $35k - $59k
25% Better 15%
23% <$35k
Total
26%
28%
20%
34% Theory
Theory 15%
22%
16%
20%
Aided Brand Awareness by Age •Joseph Abboud has comparative brand
25% awareness as Theory and Elie Tahari among
26%
Elie Tahari 37% Bridge/Designer shoppers
39%
17%
55+ •Joseph Abboud has comparative brand
23% 45-54
Joseph Abboud
22%
30% 35-44
awareness as Theory and Elie Tahari among
25% women 35+ years of age
11% 25-34
18-24
12%
14%
•Joseph Abboud also has comparative brand
Theory 26%
38% awareness women of all income brackets,
24%
especially those with an income of $100K+

13. Label Positioning Graph
High Price
Canali
Zegna
John Varvatos
Tommy Bahama Tricot St. Raphael
Hugo Boss
Polo Ralph Lauren
DKNY
Low Fashion High Fashion
Nautica Kenneth Cole
CK
Tommy Hilfiger INC Lauren
Claiborne Perry Ellis
This brand positioning
allows each brand to
compete in different price
tiers for different
demographics against
distinct competition while
maintaining similar design
heritage
Low Price

15. Shades of blue and
Grey in luggage,
bags, belts, &
footwear and onto
bedding & bath

17. Pattern
mixing
Patchwork

34. C
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41. Ikat Looks