Florian Engel's presentation on October 7th in Berlin. https://europe.ecampaigningforum.com/

1. SOMETHING
IS GOING ON

2. Putting my
UX DESIGNER
HAT ON

3. Welcome to TUI

4. Say hello to the GUI

5. Think of forms.

6. Forms sit on websites which work
because of these other things called
browsers.

7. This thing happened

8. messaging apps

11. Combination of text based and
graphical interfaces

12. Messaging apps will be like browsers.

13. Forms?
Websites?

14. Reimagined as
conversations

16. A chat bot, that asks you for your
postcode, puts you in touch with your
MP right within the messenger.

17. What does this mean for our work in 5
years from now?

18. How will this look like with voice?

19. THANKS

20. Hey!
We’ve launched a campaign to
get supermarket X to drop
unsustainable product Y.
Want to join?

21. Yes, sounds interesting.
Ok, great - first of all you’d
have to share your location so
we can find your local
supermarket
Yes, share GPSNo

22. Thanks. Which of these markets
to you shop at frequently?
I usually go to market 2
Market 1
Market 2
Market 3
Ok, great! How will you
contact them to help us win the
campaign?