Stephen Kyaw from the The Blink Agency shares some insights into social media in Myanmar.

1. Republic of Social Media
of Myanmar
KEY STUDIES - ENGAGEMENT
Blink
(Public Relations & Digital Marketing Agency)

2. Transformation
Landscape
INVASION OF SOCIAL MEDIA
IN MYANMAR

3. Encore Engagement – Consumer Brands
Source - Socialbakers
Facebook Servers would have been upgraded for
Traffic rates - In Myanmar these years

4. Coca-Cola
Source: Socialbakers

5. Coca-Cola Myanmar
Highest Post Engagement – 9.5K LIKES
Highest Post Comments – 590
Highest Post Shares – 2500 Shares
Average Engagement Per Post – 80-100 LIKES
Lowest Engagement Per post – 3 LIKES
Average Comments Per post – 20-30 Comments
Lowest Comments Per post – 1 comment
Hate Speech – Less than 5% of Total Engagement

6. Huawei Device

7. Huawei Device Myanmar
Highest Post Engagement – 4K LIKES
Highest Post Comments – 4K
Highest Post Shares – 3500 Shares
Average Engagement Per Post – 200 LIKES
Lowest Engagement Per post – 20 LIKES
Average Comments Per post – 20-30 Comments
Lowest Comments Per post – 3 comment
Hate Speech – 30%-40%of Total Engagement

8. Social Media Vs
BTL, ATL
PREPARE FOR IMPACT -
MAYDAY

9. Research Firms say
Medium 2000-2010 2012-2013 Future
Television
•2 Nationwide channels
•Pay TV channels
•1 new FTA channel with
limited coverage
•2 Nationwide channels
•More Pay TV channels
•4 FTA channels cover key
cities
More TV channels (both
FTA and pay TV)
More program and
content variety
Longer transmission
hours
Radio
Myanmar Radio
7 FM Stations
National Radio
7 FM Stations
More FM radio stations
with wider content
Newspapers
4 National
2 Regional
9 National
3 Regional
More private owned
newspapers
Magazines 50 titles 130+ titles More new titles will come
out and competition will
be tough.Journals 60 titles 200+ titles
SMS -- Available Widely available
Internet -- Available
Faster and more
accessible
Online media will com in
the media landcape
Social Media more
popular
Source: MMRD

10. Global Research Firms say
Source: TNS & Myanmar Consumer Overview 2014

11. “
”
Beautiful Startups (Myanmar)
STARTUP MYANMAR (AKA) TECH STARTUP MYANMAR
Angel.co/Myanmar Shows (10) Startups in Myanmar – really Startup in dictionary of Myanmar called - TechStartup

12. What’s going on
with Startup in
Myanmar?
- (Investors)
DO YOU MEAN: TECHSTARTUP?

13. Startup Noti
Source: angle.co/Myanmar

14. Startup Noti (5 Factors Basis)

15. Myanmar B2B Management (Magazine)
Startup
2013 – Magazine Startup
Social Media Friendly
- 120,760 Facebook LIKES
- 9K Talking About
- 50-100 Average Post LIKES
- Average 3-4 posts per day
- 50 Shares on Average
- 5 Discussion Comments
per post on Average
Sustainability
- Exciting Massive Event
- Hub Myanmar Media
- President’s Advisor in the
Team
- Power of Media Freedom
- Followers

16. “
”
Keep Calm & Welcome The
Republic of Social Media of
Myanmar
- THE STATE OF SOCIAL MEDIA – MEANWHILE IN MYANMAR
Thank You.
info@theblinkagency.com