Guerrilla Marketing - Cheap Marketing Basics
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Guerrilla marketing can be very powerful for franchises and small businesses alike. It gets the attention of consumers in a way very few other things can. Plus, it can be a relatively cheap form of marketing. But, to make it work for your business, you've got to know how to do it right. Learn the secrets to successful guerrilla marketing!
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Guerrilla Marketing - Cheap Marketing Basics
- 1. The ‘Gorilla’ of “Cheap” Marketing Putting Guerrilla Marketing to Work For Your Business Melinda A. Caughill, Partner franchise.third-person.net @thirdpersoninc 414-221-9810
- 2. Is “Cheap” Marketing Right for You? Every marketing strategy — cheap or not — has BENEFITS... Melinda A. Caughill, Partner ... and DRAWBACKS. franchise.third-person.net @thirdpersoninc 414-221-9810
- 3. The best way to choose “cheap” 1. Understand the 8 Elements of Marketing 2. Identify Your Strengths & Weaknesses 3. Review #1 and #2 to identify your ideal “cheap” marketing method Melinda A. Caughill, Partner franchise.third-person.net @thirdpersoninc 414-221-9810
- 4. The 8 Elements of Marketing Defining the Audience Crafting an Offer Developing a Campaign Writing the Message Designing the Piece Producing the Piece Delivering the Piece Melinda A. Caughill, Partner franchise.third-person.net @thirdpersoninc 414-221-9810 Measuring the Results
- 5. Identify Your Strengths & Weaknesses How well do you KNOW YOUR BUSINESS? • What makes your product/service unique? • What do your customers like about your business and product/service? • What does your business offer that your competitors do not? Melinda A. Caughill, Partner franchise.third-person.net @thirdpersoninc 414-221-9810
- 6. Identify Your Strengths & Weaknesses How well do you KNOW YOUR AUDIENCE? • Location • Family • Age • Home • Gender • Marital Status • Income • Interests • Education • Employment Melinda A. Caughill, Partner franchise.third-person.net @thirdpersoninc 414-221-9810
- 7. Identify Your Strengths & Weaknesses What is your MARKETING BUDGET? • No matter what your budget is -- $5 or $500,000 -- define it. Melinda A. Caughill, Partner franchise.third-person.net @thirdpersoninc 414-221-9810
- 8. Identify Your Strengths & Weaknesses Do you have TIME TO DO THE WORK? Assess of your priorities. • What do you do that no one else can? • Are your unique skills critical to your business success? • What can you have other people do? Melinda A. Caughill, Partner franchise.third-person.net @thirdpersoninc 414-221-9810
- 9. Identify Your Strengths & Weaknesses Do you have the SKILLS TO DO THE WORK? Assess your abilities. • What marketing elements can you adequately accomplish? Melinda A. Caughill, Partner franchise.third-person.net @thirdpersoninc 414-221-9810
- 10. Identify Your Strengths & Weaknesses Does your marketing have a DEADLINE? Do you need to have your marketing completed by a certain crucial date? If so, identify your deadline. Melinda A. Caughill, Partner franchise.third-person.net @thirdpersoninc 414-221-9810
- 11. Is Guerrilla Marketing Right for You? What is it? Unconventional marketing that relies heavily on energy and imagination, rather than big budgets and flashy effects. Melinda A. Caughill, Partner franchise.third-person.net @thirdpersoninc 414-221-9810
- 12. Is Guerrilla Marketing Right for You? What is it? • unexpected • unconventional • targeted • memorable • buzz-worthy • spreads virally Melinda A. Caughill, Partner franchise.third-person.net @thirdpersoninc 414-221-9810
- 14. Is Guerrilla Marketing Right for You? Surprise is everything. Understand what is expected, then do the opposite. • Unexpected placement • Unexpected timing • Unexpected message Melinda A. Caughill, Partner franchise.third-person.net @thirdpersoninc 414-221-9810
- 23. Is Guerrilla Marketing Right for You? • Attracts attention Much less expensive than • paying for media placements With low quantities, you can often produce it yourself Melinda A. Caughill, Partner • franchise.third-person.net @thirdpersoninc 414-221-9810
- 24. Is Guerrilla Marketing Right for You? • You must know your audience & product Ideas must be creative & unexpected • Design must be of high quality • Distribution/set-up requires time • ROI can be difficult to measure •
- 25. Is Guerrilla Marketing Right for You? Suggestions for Use • “Break the rules” (within reason) • Let creativity run wild • Don’t be timid • Include a call to action • Have fun!
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- Ground rules: \nWave if use confusing lingo\nRaise your hand any time with ?\nPlease interact\n• Not so simple as “cheap” -- is cheap right for you? \nWill you get results? Do you have the skills to pull it off?\n
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- Marketing that takes consumers by surprise, popping up where and when least expected, to make an indelible impression.\nMarketing that’s ideal for small businesses that need to ensure their message is received and big companies that need a grassroots component in mass media campaigns.\n
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