1. Interview Insights
Pattern: People who developed a habit
of walking with entertainment
Disclaimer: I really struggled in finding sequences and steps to creating the
habit of walking 30 in my interviews. I want to share my observations about
Motivation, ability, and triggers though.

2. Person #1: Male, 50-60 yrs, juggler
Pattern: was juggling a ball while walking
Reason: “Walking is my only form of
transportation”
Motivation:
-“If it was more beautiful outside, people would
want to walk. Like today.”
- “If walking or running was more
challenging/interesting, like juggling, I’d do it”

3. Person #2: Female, 20’s, student
Pattern: was talking on phone (likes to either call, listen to ipod, or
finish up texting while walking)
Reason:Alternative way to get to destinations
Motivation:
-- “I can get in touch with people I don’t normally get in touch with”
-- Walking makes it so that you don’t have to pay attention to
avoiding pedestrians, or stopping at stop signs. I have a moment to
think and let my mind wander
-“I like walking for fun… fun is not going to my destination in a
hurry.”
-“I get excited for any walk, it gives me moments to myself”

4. Person #3: Female, 20’s, student
Pattern: was walking with music
Reason: “Walking slows things down for me”
Habit:
- “I don’t like biking as much as walking. When I came
to campus, it was easier to just walk everywhere when
we started freshman year because of the craziness. I
learned to love it even more, and even now with my
bike, I still prefer walking and getting the chance to
listen to music or make phone calls.”

5. Interesting Observations
What was strange was that every person who was
walking was being entertained (~4/24 people did not
have entertainment in 10 min of data collection)
-people walking alone without entertainment seemed
unhappy
-What does this say about motivation?
- very few single runners without entertainment
-Everyone had buddies, music, phones, strollers, dogs,
or even juggling balls.
-Multitaskinga factor of ability or motivation?

6. Starfishing