1. Marketing Tools
By : Mohab Sherif

3. Agenda
• Marketing mix …
4 P’s
7 P’s
12 P’s
• Promotion mix
• Market analysis

4. Marketing mix
marketing

5. P’s 4
4 P’s

7. product

8. design quality
brandin
g packagin
after saleg services

9. Place

11. price lists Variable costs
discounts
grace periods production costs
profit margin

12. Promotion

13. P’s 7
4 P’s

14. People

16. Physical evidence

17. Product
People
Price
Marketing Process
Place
Physical
Promotion evidence

18. P’s 12
4 P’s

19. (Ps 12) People
People

20. Promotion
is
Promotion is
Marketing

21. Vision
Mission

22. remind
inform
persuade

28. Promotion mix

30. Personal
selling

31. Sales promotions

32. Public relations

33. Market analysis
•Size
•Trends
•Growth rate
•Profitability
•Products
•Distribution channels
•Competitors