mobileYouth: Graham Brown of www.YouthResearchPartners.com (the people behind www.mobileYouth.org) and Muhammad Faisal of www.EnterTheLab.com discuss Youth Mobile Trends in Indonesia including ownership rates, loyalty, BBM and twitter. For the full audio discussion go to www.YoungIdeasSalon.com (webinar) and the full report PPT available @ www.YouthResearchStore.com

1. Youth MobileTrends Indonesia Preview of Latest research Youth Research Partners Muhammad FaisalYouth Research Laboratory Indonesia www.EnterTheLab.com Graham BrownYouth Research Partnerswww.YouthResearchPartners.com 1

2. This slideshare was discussed @www.YoungIdeasSalon.com webinar Youth Research Partners Muhammad FaisalYouth Research Laboratory Indonesia www.EnterTheLab.com Graham BrownYouth Research Partnerswww.YouthResearchPartners.com 2

3. Indonesian Mobile Youth Saturated Growth peaks in 2008. New growth result of multiple account ownership Highest growth in net additions Mobile activations by Age (mn pa) Net Additions (mn pa) Youth Mobile Trends Indonesia 2010 by Youth Research Partners Youth Research Partners Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners 3

4. How many Mobiles do you have? Average city youth have 2+ mobile phones Youth Research Partners % of respondents Source Youthlab 2010Youthlab Online survey N=118, purposive sampling in Jakarta (18-28 years old)

6. Wanted Mobile: Iphone (it has all the feature of my 3 current mobile phones)

7. Mobile usage: video call, MP3, Internet through WIFI, Facebook, Twitter, Yahoo Messenger.

8. Operator Card:IM3 Indosat, XL, Esia

9. Preferred Operator Card: IM3 Indosat (“it’s cheaper than the others”)Youth Mobile Trends Indonesia 2010 by Youth Research Partners Youth Research Partners 5

10. Metrics drive dilution in 20-29 yrs Targeting net additions results in growth of secondary accounts and revenue dilution Saturation reached in 2009 among 20-24 and 25-29 yr olds Mobile penetration % Youth Mobile Trends Indonesia 2010 by Youth Research Partners Youth Research Partners Source mobileYouth 2010 Figures based on 2010 mobile activations as opposed to individual owners 6

12. Wanted Mobile: Blackberry (BBM)

13. Mobile usage: Facebook & Twitter

14. Operator Card:IM3 Indosat & AS card

15. Preferred Operator Card: None (They’re all the same, I’ve change my operator cards 4 times just to try each promotion)Youth Mobile Trends Indonesia 2010 by Youth Research Partners Youth Research Partners 7

16. Growth of Blackberry BBM BBM becomes default messenger platform replacing MSN in importance Mobile Messenger “Not having a Blackberry is suicidal, all the class materials and information are shared via BlackBerry Messenger. It’s free! That’s why I rarely reply to any sms” AlvieF22 Student, Bandung Youth Mobile Trends Indonesia 2010 by Youth Research Partners Youth Research Partners 8

17. Growth of Twitter Indonesian youth use twitter for conversation not for broadcasting information Twitter“I Can’t live without BlackBerry .I Tweet while driving, eating, in classroom, sharing stories with friends..I send 1 tweet every 10 minutes” UllyF20 Student, Bandung Youth Mobile Trends Indonesia 2010 by Youth Research Partners Youth Research Partners 9

18. Next Steps www.YouthResearchStore.com Youth Mobile Trends Indonesia 2010 by Youth Research Partners Youth Research Partners 10