(Graham Brown mobileYouth) Youth Marketing Workout 07 mobileYouth.org

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Graham Brown

Presentations from the day session at mobileYouth.org

Business Seele & Geist

mobileYouth® Trends Workout 2007

Welcome to the mobileYouth® Trends
Workout 2007


1

mobileYouth® Trends Workout 2007

Session One : Youth Lifestyle


2

mobileYouth® Trends Workout 2007

Panel One : Youth Lifestyle


3

mobileYouth® Trends Workout 2007

Session Two : Youth & Media


4

mobileYouth® Trends Workout 2007

Video Two : Youth & Media


5

mobileYouth® Trends Workout 2007

Panel Two : Youth & Media


6

mobileYouth® Trends Workout 2007

Session Three : Youth & Brands


7

mobileYouth® Trends Workout 2007

Video Three : Youth & Brands


8

mobileYouth® Trends Workout 2007

Panel Three : Youth & Brands


9

mobileYouth® Trends Workout 2007

Session Four : Youth & Operators


10

mobileYouth® Trends Workout 2007

Video Four : Youth & Operators


11

mobileYouth® Trends Workout 2007

Panel Four : Youth & Operators


12

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Asia Tech Podcast http://www.ATP.show Asia Tech Research http://www.AsiaTechResearch.com We are in the business of selling emotions not stuff. Stuff is cheap and easy to copy. Emotion, however is a priceless, individual, unique experience. In this presentation, I explain why the future of marketing lies in creating powerful EXPERIENCES that customers can share and conversations that define our brands. There is also a link in this presentation telling you how to get the PDF file.

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It's not all sunshine and rainbows in marketing. What happens when your brand is broken? What happens when you have one of the most globally recognized brands but your sales are flat even though you're spending $1.5 billion on advertising? What happens when you're losing the youth market and competitors like Starbucks, Chipotle and Shake Shack are eating away at your market share? Forget brand makeovers, rebrands and a better ad campaign. What McDonalds needs to stay relevant is something far more radical. In this case study presentation I look at McDonalds. What is the root cause of the McDonalds brand marketing strategy? Why is more "branding" and more of the old ad agency model going to create more of the same problem? And how can McDonalds fix its brand through building a powerful Frontline Brand Experience? In this presentation, I look at the shift from Branding to Brand Experience and the 3 areas McDonalds needs to focus on to fix its broken brand.

How to fix a Broken Brand (McDonalds Case Study 2015)

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If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years. The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE. In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.

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What is brand in 2015? Brand is no longer what the ad agency says about your product or service but what customers say, share and experience about your company. That means how your retail staff interact with customers or how your marketing team creates conversations at your events is more important than what's said in an advertising campaign. This is the reality of the sharing economy in 2015. Experience is only real when shared and if customers aren't sharing your brand, you might as well be invisible. Click here to find out more about Brand Experience and why the era of Branding is dead...

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Brand Democracy: How to Tell Stories in the Social Era by Graham Brown Brand Democracy is a bottom-up approach to marketing practiced by brands like GoPro, Zappos, Instagram, Lego and Monster Energy Drinks. Where brand management focuses on top-down brand positioning, Brand Democracy seeks to create the brand through customer conversations and interactions. Rather than managing the brand, the company curates this peer-to-peer communication by giving customers tools and a platform to share their individual stories.

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(Graham Brown mobileYouth) Youth Marketing Workout 07 mobileYouth.org

1. mobileYouth® Trends Workout 2007 Welcome to the mobileYouth® Trends Workout 2007  1

2. mobileYouth® Trends Workout 2007 Session One : Youth Lifestyle  2

3. mobileYouth® Trends Workout 2007 Panel One : Youth Lifestyle  3

4. mobileYouth® Trends Workout 2007 Session Two : Youth & Media  4

5. mobileYouth® Trends Workout 2007 Video Two : Youth & Media  5

6. mobileYouth® Trends Workout 2007 Panel Two : Youth & Media  6

7. mobileYouth® Trends Workout 2007 Session Three : Youth & Brands  7

8. mobileYouth® Trends Workout 2007 Video Three : Youth & Brands  8

9. mobileYouth® Trends Workout 2007 Panel Three : Youth & Brands  9

10. mobileYouth® Trends Workout 2007 Session Four : Youth & Operators  10

11. mobileYouth® Trends Workout 2007 Video Four : Youth & Operators  11

12. mobileYouth® Trends Workout 2007 Panel Four : Youth & Operators  12

(Graham Brown mobileYouth) Youth Marketing Workout 07 mobileYouth.org

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(Graham Brown mobileYouth) Youth Marketing Workout 07 mobileYouth.org