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Exploring the Social Web as a Research Tool

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Lindy Dreyer
Lindy Dreyer

Slides from our presentation to the Mid-Atlantic Chapter of the Marketing Research Association on October 28, 2009.

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Exploring the Social Web as a Research Tool www.SOCIAL FISH .org
1) Practical examples 2) Making it work better
Examples Passive Monitoring Sentiment Analysis Web Analytics
Examples Active Friending Collecting Testing
Tools Making Sense of the Social Web Monitoring Sentiment Analysis Web Analytics search
Examples Customers and Zappos
Customers and Starbucks
User profiles on a private community site
Your Examples Active Passive Monitoring Sentiment Analysis Web Analytics Friending Collecting Testing
The questions that drive us.
[object Object],[object Object],[object Object],[object Object],What are the possibilities? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions Maddie Grant, CAE Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer www.SOCIAL FISH .org

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